The Interactive Nivea Doll Teaches Sun Protection for Kids
Laura McQuarrie — June 3, 2015 — Life-Stages
References: nivea.br & prexamples
When there's the chance to build sandcastles and splash int he sea, sun protection for kids is the last thing on their mind. But in order to teach kids the importance of applying sunscreen from an early age, Nivea created a doll to give out at the beach.
When exposed to the hot Brazilian sun, the interactive Nivea Doll's skin turned a bright red, reiterating the importance of putting on sunscreen before play. Since precautions can be taken to avoid sunburns, boys and girls could apply Nivea sunscreen to the doll's skin in order to make the redness go away.
In order to help parents communicate this important message on skin sensitivity in the sun more effectively to kids, Nivea targeted mothers and kids ages three and up.
When exposed to the hot Brazilian sun, the interactive Nivea Doll's skin turned a bright red, reiterating the importance of putting on sunscreen before play. Since precautions can be taken to avoid sunburns, boys and girls could apply Nivea sunscreen to the doll's skin in order to make the redness go away.
In order to help parents communicate this important message on skin sensitivity in the sun more effectively to kids, Nivea targeted mothers and kids ages three and up.
Trend Themes
1. Interactive Dolls - Opportunity to create interactive dolls that teach kids important lessons, like sun protection.
2. Sunscreen Education - Opportunity to develop educational tools, like dolls, that teach kids about the importance of sunscreen.
3. Skin Sensitivity Awareness - Opportunity to raise awareness about skin sensitivity to sunlight and the importance of protecting it.
Industry Implications
1. Toy Manufacturing - Opportunity for toy manufacturers to create interactive dolls that teach kids about various topics, including sunscreen protection.
2. Healthcare and Personal Care - Opportunity for healthcare and personal care industries to develop educational tools and products that promote sun protection.
3. Parenting and Education - Opportunity for businesses in the parenting and education sectors to provide resources that help parents teach kids about the importance of sun protection.
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