This Volvo Korea Pop-Up Makes Car Shopping More Experiential
Jana Pijak — May 18, 2016 — Business
References: koreabizwire
Volvo Korea recently stunned a car dealership's visitors in Garosugil, Sinsa-dong with a pop-up cafe that made their browsing experience a more memorable and enjoyable affair. Titled 'House of Sweden,' -- a nod to Volvo's roots and heritage -- the car dealership cafe served up artisanal coffee and bites to those in the market for a new vehicle.
Following in the footsteps of upscale dealerships offering salon and fashion-related services, Volvo Korea appeals to foodies with its elegant cafe pop-up. The space marries two exclusive services and makes the experience of shoppers and general visitors a more rewarding one.
Synonymous with quality and sophistication, Volvo lives up to its name with House of Sweden's tasty menu offerings and understated decor and branding. In addition to experiencing Sweden's coffee culture, visitors were also able to take in design synonymous with the region.
Following in the footsteps of upscale dealerships offering salon and fashion-related services, Volvo Korea appeals to foodies with its elegant cafe pop-up. The space marries two exclusive services and makes the experience of shoppers and general visitors a more rewarding one.
Synonymous with quality and sophistication, Volvo lives up to its name with House of Sweden's tasty menu offerings and understated decor and branding. In addition to experiencing Sweden's coffee culture, visitors were also able to take in design synonymous with the region.
Trend Themes
1. Experiential Car Shopping - Creating unique and memorable experiences for car shoppers by integrating cafes or other service offerings within dealerships.
2. Crossover Customer Service - Bringing together two different industries, such as automotive and food, to enhance customer experience and engagement.
3. Brand Heritage Integration - Incorporating the heritage and roots of a brand into its physical spaces or pop-up concepts to create a cohesive and immersive brand experience.
Industry Implications
1. Automotive - By integrating cafes or other experiential offerings, car dealerships can revolutionize the way customers shop for vehicles and elevate customer satisfaction.
2. Food & Beverage - Partnering with automotive companies to establish cafe pop-ups or bring food and beverage services to car dealerships opens new possibilities for the industry and provides an elevated experience for customers.
3. Retail Design & Branding - Creating immersive physical spaces that reflect the heritage and essence of a brand allows companies to effectively communicate their values and engage customers on a deeper level.
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