Consumers embrace add-ons to enable connected biking capabilities
Implications - As consumers look to adapt their commute to fall in line with newly adopted wellness goals, many are opting for smart cycling devices that offset the challenges of biking in urban areas lacking well-developed bike infrastructure. In addition to ensuring safety in cities that are less than bike-friendly, such post-purchase add-ons serve to transform the bike into a smart technology-enabled vehicle. This shift demonstrates that consumers are willing to invest more in additional devices that enhance the safety and overall experience of the products they already own.
Workshop Question - Considering the lifestyle of your target consumer, what add-ons can you think of that would increase the consumer's overall experience with your products (or service)?
Trend Themes
1. Smart Biking Devices - Consumers are relying on smart biking devices to enhance their safety while commuting in cities with inadequate bike infrastructure. This presents an opportunity for businesses to innovate and create new devices that will keep cyclists safe.
2. Customizable Biking Equipment - Cyclists are looking for products that can be customized to fit their needs and preferences. This presents an opportunity for businesses to create customizable biking equipment that can enhance the user experience.
3. Smart Navigation Systems - Cyclists are looking for devices that can provide them with advanced warnings about dangerous crossroads and assist with navigation. This presents an opportunity for businesses to create smart navigation systems that can enhance the safety and overall experience of cycling.
Industry Implications
1. Fitness - Businesses in the fitness industry can benefit from partnering with smart biking device creators to market their products as part of an active and healthy lifestyle.
2. Technology - The development of new smart biking devices presents an opportunity for tech companies to create innovative products and stay ahead of the competition.
3. Transportation - Businesses in the transportation industry can benefit from investing in smart navigation systems and safety devices for cyclists to promote sustainable and safe commuting options.
