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Culinary Laboratory

Consumers flock to experiential attractions focusing on future food

Implications - As consumers seek experience-driven engagement in all realms, many are embracing hands-on workshops that introduce them to futuristic concepts like 3D-printed food and sensory-enhanced dining. Part educational workshop, part entertainment, such immersive attractions speak to the modern consumer's pursuit of memorable, multifaceted experiences. Additionally, these "labs" speak to the more scientific, well-informed approach to food that both health-conscious and Foodie consumers are employing.
Workshop Question - If you were to create an educational and experiential workshop for consumers, what product or service would you feature?
Trend Themes
1. Experiential Food Labs - Adventurous foodies are eager to participate in interactive events that offer a specialized, immersive experience, and are willing to pay more for a gastronomic, informative adventure.
2. 3D Printed Foods - Consumers are increasingly interested in getting their hands on food that is aesthetically-pleasing, personalized and nutritionally enhanced through 3D printing technology.
3. Gamification of Dining - Businesses are utilizing interactive games and playful experiences to create truly unique dining environments, combining experimental dining with engaging entertainment.
Industry Implications
1. Food & Beverage - The food and beverage industry can utilize these trends as opportunities to provide new, engaging, and personalized culinary experiences.
2. Technology - Advancements and personalization in technology provide opportunities to cater to highly specific tastes in the culinary world.
3. Entertainment - Cross-industry opportunities between food and entertainment offer the possibility for e-sports inspired dining experiences where diners can enjoy group games and themed interactive culinary events.
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 54 Examples:
330,563 Total Clicks
Date Range:
Mar 15 — Jul 16
Trending:
Warm

Featured Examples

Nutritious 3D-Printed Foods
Nutritious 3D-Printed Foods
This Food Lab Gives Healthy Ingredients a More Appetizing Form
The Smart Gastronomy Lab is currently running a series of experiments to try and give healthy ingredients a more appetizing form. While many people know that they should chow down on fruits and... MORE
play_circle_filled3D Printing Restaurants
3D Printing Restaurants
Food Ink is Now Launching Its First Restaurant in London, UK
Consumers interested in eating 3D-printed food will soon be able to visit the world’s first 3D printing restaurant, Food Ink. The idea started out as a pop-up but is now becoming a full-... MORE
Gamified Pop-Up Eateries
Gamified Pop-Up Eateries
The 'Meal of Fortune' Pop-Up is Part Restaurant and Part Arcade
‘Meal of Fortune’ is unique dining experience that was recently held by ‘Mouth Arcade’ and ‘Theory Kitchen.’ While many restaurants have been experimenting with... MORE
3D Printing Culinary Labs
3D Printing Culinary Labs
The 3DS Culinary Lab in La is an Office and Educational Hub
The 3DS Culinary Lab in Los Angeles is a new facility from the global leader in 3D printing. Focusing on the culinary applications of 3D printing technology, the venue will serve as an office... MORE
Multi-Sensory Food Labs
Multi-Sensory Food Labs
Westfield's Tongue Twister Shows How Sight, Smell & Sound Influence Taste
In order to show that taste involves more than one of the senses, the Westfield Stratford City and Shepherds Bush shopping centers in London played host to Tongue Twister. The vibrant multi-sensory... MORE
Human Tear Cocktails
Human Tear Cocktails
The 'Bitter Tears' Workshop Teaches People to Make Drinks Out of Their Tears
‘Bompas & Parr’ is set to host a workshop called ‘Bitter Tears,’ which involves teaching people how to make cocktails out of human tears. If you’ve ever wanted a... MORE

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