SPARK Movement's Women on the Map Identifies Where Influence Was Made
Laura McQuarrie — March 30, 2015 — Tech
References: sparksummit & magazine.good.is
Spurred by the fact that women only appear on Google's daily doodles about 17% of the time, Women on the Map was created. This app from the SPARK Movement aims to bring significance to notable women from history using Google's Field Trip app as a base.
With this app, a user is able to see exactly where a woman made history in the real world and get insights on some of her accomplishments. So far, this includes over 100 ladies like activist Mary Ellen Pleasant from San Francisco, who helped slaves escape plantations and Mary Anning from England who discovered fossils that forever changed what we know about dinosaurs.
The neatest part about this app is that the SPARK Movement is fueled by young girls and women between the ages of 13 and 22 who are passionate about celebrating women of yesterday and today.
With this app, a user is able to see exactly where a woman made history in the real world and get insights on some of her accomplishments. So far, this includes over 100 ladies like activist Mary Ellen Pleasant from San Francisco, who helped slaves escape plantations and Mary Anning from England who discovered fossils that forever changed what we know about dinosaurs.
The neatest part about this app is that the SPARK Movement is fueled by young girls and women between the ages of 13 and 22 who are passionate about celebrating women of yesterday and today.
Trend Themes
1. Historic Discovery Apps - This trend presents an opportunity for app developers to create platforms that highlight key historical figures and their accomplishments.
2. Celebrating Women's Contributions - This trend opens up opportunities for brands and organizations to create initiatives that recognize and honor the contributions of women throughout history.
3. Fostering Youth Empowerment - This trend calls for organizations to empower young girls and women to create meaningful content that promotes inclusivity and awareness.
Industry Implications
1. App Development - The app development industry can take advantage of this opportunity to create new and innovative historic discovery apps.
2. Education and Cultural Institutions - This trend provides educational and cultural institutions with the opportunity to incorporate women's contributions into their curriculum and exhibits.
3. Youth Advocacy Organizations - Youth advocacy organizations can leverage this trend to empower young girls and women to collaborate on projects that elevate the recognition of historic female figures.
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