This Nivea Store Display is Inspired by Bathroom Decor
Jana Pijak — September 25, 2015 — Marketing
References: behance.net
Argentinian designer Martin Beauchamp conceived this shower-inspired skincare merchandising for German brand Nivea. Promoting the company's range of in-shower lotions and body washes, this retail display and pop-up fixture concept is inspired by bathroom home decor.
In addition to creating a store fixture that resembles a shower -- equipped with a realistic curtain element and a silhouette of a woman -- this branding concept also includes two kiosks that can be used to promote Nivea's products both outdoors and in public spaces like shopping malls.
These kiosks include a life-sized shower installation that features a mirror and instructions for product use along with a second that mimics a more traditional bathroom -- the kiosk is accented with a tiled backdrop and bathtub set-up. Inspired by home decor, these retail displays leave a lasting impression on consumers who are buying self care products.
In addition to creating a store fixture that resembles a shower -- equipped with a realistic curtain element and a silhouette of a woman -- this branding concept also includes two kiosks that can be used to promote Nivea's products both outdoors and in public spaces like shopping malls.
These kiosks include a life-sized shower installation that features a mirror and instructions for product use along with a second that mimics a more traditional bathroom -- the kiosk is accented with a tiled backdrop and bathtub set-up. Inspired by home decor, these retail displays leave a lasting impression on consumers who are buying self care products.
Trend Themes
1. Shower-trend Skincare Merchandising - Home-themed skincare merchandising inspired by bathrooms, showers, and self-care products.
2. Realistic Retail Displays with Home Decor Inspirations - In-store displays with life-sized shower installations that mimic traditional bathrooms provide customers with immersive experiences.
3. Interactive Kiosk Installations - Product-focused kiosks in shopping centers offer customers a hands-on, tactile way to experiment with self-care items and learn about their usage.
Industry Implications
1. Self-care Industry - Companies that focus on providing self-care products can benefit from captivating retail displays that provide aesthetically pleasing consumer experiences.
2. Retail Industry - Conventional retail stores can boost their sales by integrating breathtaking, immersive displays that appeal to customers looking for unique entertaining moments while shopping.
3. Advertising and Marketing Industry - Creating visually appealing ads with real-life bathroom visuals and placing them in public spaces and shopping malls can attract consumer attention to self-care products and offerings.
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