New grocery retailers entice consumers with zero-waste business models
Implications - As vested grocery brands work to redesign business models in order to cut back on food waste, many new zero-waste retailers have begun to enter the market. Facing less barriers to innovation, such emerging supermarket concepts succeed in offering consumers the customization they desire with an immediacy that is difficult for established brands to deliver. In addition to highlighting the desire to support sustainable brands, this shift speaks to the evolving nature of the relationship between retailers and consumers to include more collaboration.
Workshop Question - How can you better satisfy the consumer desire for instant gratification, without sacrificing quality?
Trend Themes
1. Zero Waste Stores - Zero Waste Shopping is the next big thing for grocery store shopping.
2. Waste-reducing Supermarkets - More supermarkets are starting to come up with creative ways to deal with waste.
3. Recipe-based Grocery Stores - Grocery stores are now offering pre-portioned recipe kits to customers.
Industry Implications
1. Retail Industry - The rise of zero waste stores and waste-reducing concepts, and recipe-based grocery stores will shake up the retail industry.
2. Food and Beverage Industry - The concepts geared towards reducing food waste and selling expired food has implications on the food and beverage industry.
3. Sustainability Industry - The concepts of zero waste stores and waste-reducing supermarkets will be welcomed by those looking for more sustainable lifestyles.
