Consumers opt for cost-efficient, low-energy at-home hair removal
Implications - As consumers continue to reconsider the impact of their cosmetic routines, many are opting to invest in at-home "laser" hair removal systems that take advantage of Intense Pulled Light (IPL) technology. Both cost-efficient and less harmful to the skin than other alternatives, such solutions highlight the pursuit of products that don't further pose the risk of being harmful to one's health. This progression reinforces the level of risk consumers are willing to take in terms of supporting their health and showcases how these expectations are being interpreted by brands.
Workshop Question - Is there some way that you can simplify your consumer's daily routine? If so, how?
Trend Themes
1. At-home Laser Hair Removal Systems - Consumers are opting for cost-efficient, low-energy at-home hair removal systems that take advantage of Intense Pulled Light (IPL) technology, which highlights the pursuit of products that don't further pose the risk of being harmful to one's health.
2. Portable & Pain-free Hair Removers - Professional results in portable hair removers that are pain-free are becoming widely popular.
3. Scientific Solutions for At-home Hair Removal - Niche products that offer scientific solutions for reliable at-home laser hair removal treatments are gaining traction.
Industry Implications
1. Beauty Industry - The beauty industry could invest in more innovative ways of hair removal that are not harmful to one's skin and health, such as at-home laser hair removal systems.
2. Health Industry - The health industry could invest in creating more effective, safe, and low-energy emitting at-home hair removal systems to reduce the risks of products on their customers' health.
3. Technology Industry - The technology industry could partner with the beauty and health industries by developing better and more efficient laser hair removal devices for consumers to use at home.
