This Nivea Men Skincare Ad Shows How Revitalizing Its Products Are
Laura McQuarrie — July 22, 2014 — Marketing
References: niveaformen & adeevee
This skincare ad for Nivea Men is about as simple and clever as it gets for communicating that the body's biggest organ needs to be nourished and hydrated. The bottles of skincare products have been shaped to look like a pair of batteries and paired with a line of text that reads: "Recharge your skin."
The ad is extremely minimal, but considering that the product is geared towards men instead of women, it's a witty way to get right to the point. The comparison between technology and daily skincare products is a powerful one, showing that what you put on your skin is like being loaded with a brand new set of batteries, keeping you going like a well-oiled machine. The clever ads were developed for Niva Men by London's FCB Inferno agency.
The ad is extremely minimal, but considering that the product is geared towards men instead of women, it's a witty way to get right to the point. The comparison between technology and daily skincare products is a powerful one, showing that what you put on your skin is like being loaded with a brand new set of batteries, keeping you going like a well-oiled machine. The clever ads were developed for Niva Men by London's FCB Inferno agency.
Trend Themes
1. Minimal Skincare Ads - With the rise of minimalistic design, there is an opportunity for skincare brands to create simple yet effective ads that communicate the benefits of their products.
2. Comparative Advertising - Inspired by Nivea Men's ad, skincare brands can create comparative ads that compare their products to well-known everyday items to reinforce their benefits.
3. Gendered Skincare Products - As gendered skincare products become more popular, skincare brands can create clever ads that connect with their target audience using relatable imagery and messaging.
Industry Implications
1. Skincare Industry - Skincare brands can use clever advertising techniques to stand out in a highly competitive industry and attract customers by communicating the benefits of their products.
2. Marketing and Advertising Industry - Marketing and advertising agencies can prioritize creativity and minimalism to create ads that effectively communicate the benefits of a product.
3. Gender-specific Industry - The rise of gender-specific products and the importance of targeted messaging presents an opportunity for industries to create ads that resonate with their specific target audience.
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