Brands turn to experiential pop-up settings to enhance consumer engagement
Implications - Moving beyond traditional retail tactics, brands are using pop-up locations to not only sell products, but also heighten consumer experiences. Engaging consumers through stimulating aesthetics and interactive booths, brands are using micro locations to not only extend brand awareness, but also target consumers in a more fun and experiential way.
Workshop Question - What elements of your brand would you want to showcase in a pop-up shop and how could you make them experiential?
Trend Themes
1. Experiential Pop-up - Brands are using pop-up locations to not only sell products but also heighten consumer experiences
2. Virtual Reality Pop-ups - Pop-up virtual entertainment centers are creating a full body and mind adventure
3. Airport Croquet Experiences - Brands are seeking to reaffirm traditional connections with unique experiences
Industry Implications
1. Retail - Interactive retail environments enhance consumer experiences
2. Entertainment - Pop-up virtual entertainment centers are transforming the industry
3. Hospitality - Brands are using unique experiences to attract global travelers
