This McWhopper Burger Invitation Honors International Peace Day
Charlotte Joyce Kidd — September 7, 2015 — Marketing
References: burgerking.tumblr & hypebeast
The dream of the McWhopper burger was sadly short-lived. Burger King's revolutionary proposal to create a hybrid burger with long-time rival McDonald's was rapidly rejected by the Golden Arches.
When word of Burger King's proposition began to spread, however, other fast food chains reached out to offer to take McDonald's place in the McWhopper burger collaboration. In its latest version of the revolutionary hybrid burger proposal, Burger King has extended its offer to Denny's, Wayback Burgers, Krystal and Giraffas, as well as reissuing the invitation to McDonald's. In honor of Peace Day on September 21st, Burger King proposes that the restaurants unite to create one colossal multi-brand burger.
The fast food giant says that it has already started building a pop-up shop to deliver the epic burger mash-up to curious mouths.
When word of Burger King's proposition began to spread, however, other fast food chains reached out to offer to take McDonald's place in the McWhopper burger collaboration. In its latest version of the revolutionary hybrid burger proposal, Burger King has extended its offer to Denny's, Wayback Burgers, Krystal and Giraffas, as well as reissuing the invitation to McDonald's. In honor of Peace Day on September 21st, Burger King proposes that the restaurants unite to create one colossal multi-brand burger.
The fast food giant says that it has already started building a pop-up shop to deliver the epic burger mash-up to curious mouths.
Trend Themes
1. Collaborative Burger Proposals - Opportunity for fast food chains to collaborate and create multi-brand burgers, fostering innovation and unique eating experiences.
2. Pop-up Burger Mash-ups - Creating pop-up shops dedicated to delivering epic multi-brand burger mash-ups, driving excitement and creating new experiences for customers.
3. International Peace Day Campaigns - Using international peace day as an opportunity for brands to come together, promoting unity, collaboration, and goodwill through joint initiatives and promotions.
Industry Implications
1. Fast Food - Fast food chains have the opportunity to join forces and create unique multi-brand burger collaborations, offering customers new and exciting menu options.
2. Restaurant - Restaurants can use pop-up shops to deliver exclusive multi-brand burger mash-ups, attracting customers with limited-time offerings and generating buzz.
3. Marketing and Advertising - Brands can leverage international peace day campaigns as a marketing opportunity, showcasing their commitment to collaboration and peace while engaging with consumers in a meaningful way.
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