The '$1 Morning Value Menu' Features Affordable Breakfast Dishes
Katherine Pendrill — March 10, 2016 — Lifestyle
References: tacobell & brandeating
In an efforts to drawn in more customers during the morning hours, Taco Bell is officially launching its '$1 Morning Value Menu.' While many fast food restaurants offer discount menus, consumers are often limited to entrees such as burgers and fries. Now there is a breakfast option for hungry consumers who don't want to break the bank first thing in the morning.
The new $1 Morning Value Menu consists of 10 different items, each of which costs just $1. Four of the items on the menu are new breakfast dishes, which include the Bacon Breakfast Soft Taco, the Sausage Breakfast Soft Taco, the Mini Skillet Bowl and the Sausage Flatbread Quesadilla. The rest of the menu consists of existing breakfast dishes such as the Bacon Grilled Breakfast Burrito and the Cinnabon Delights.
The inexpensive breakfast menu demonstrates one of the many ways that Taco Bell is working to make itself a go-to breakfast destination.
The new $1 Morning Value Menu consists of 10 different items, each of which costs just $1. Four of the items on the menu are new breakfast dishes, which include the Bacon Breakfast Soft Taco, the Sausage Breakfast Soft Taco, the Mini Skillet Bowl and the Sausage Flatbread Quesadilla. The rest of the menu consists of existing breakfast dishes such as the Bacon Grilled Breakfast Burrito and the Cinnabon Delights.
The inexpensive breakfast menu demonstrates one of the many ways that Taco Bell is working to make itself a go-to breakfast destination.
Trend Themes
1. Affordable Breakfast Menus - Taco Bell's '$1 Morning Value Menu' showcases the trend of offering inexpensive breakfast options for budget-conscious consumers.
2. Expanding Discount Menus - Fast food restaurants like Taco Bell are expanding their discount menus to include breakfast, providing more options for customers on a budget.
3. Fast Food Breakfast Market - The introduction of Taco Bell's $1 Morning Value Menu indicates the growing competition within the fast food breakfast market and the demand for affordable morning options.
Industry Implications
1. Fast Food Industry - The fast food industry can benefit from incorporating more affordable breakfast options into their menus, appealing to cost-conscious consumers.
2. Breakfast Food Industry - The breakfast food industry has an opportunity to innovate by offering low-cost breakfast dishes that cater to budget-focused consumers.
3. Restaurant Industry - Restaurants can tap into the trend of inexpensive breakfast menus to attract early morning customers looking for affordable options.
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