Fashion brands roll out campaigns that celebrate consumers' self-expression
Implications - Though the fashion industry is known for its exclusivity and prestige, social media has made it more accessible than ever. Instead of resisting, fashion brands have openly embraced consumers' everyday style, elevating the regular consumer to the status of influencer through social media-led campaigns. This crowdsourced approach to style is not only more diverse, it also signifies a larger shift in cultural authority, from brand to consumer.
Workshop Question - What can your brand do to grant your customer more power?
Trend Themes
1. Social Media-led Campaigns - Fashion brands have utilized social media to engage with customers and create a more diverse, crowdsourced approach to style, which creates disruptive innovation opportunities in digital marketing and social media management industries.
2. In-store Interactive Technology - Retailers have utilized interactive technology in stores to provide a unique shopping experience for customers; this creates disruptive innovation opportunities in retail technology and customer service industries.
3. Social Cause Marketing - Fashion brands have partnered with social causes to create Instagram campaigns that encourage users to donate to non-profit organizations, which creates disruptive innovation opportunities in social media management and cause marketing industries.
Industry Implications
1. Digital Marketing - Fashion brands used social media and Instagram campaigns to promote their products and engage customers, providing an opportunity to innovate digital marketing strategies.
2. Retail Technology - Retailers integrated interactive technology in stores to enhance their customers' shopping experiences, providing disruptive innovation opportunities in retail technology development and implementation.
3. Cause Marketing - Partnering with social causes and non-profit organizations can provide fashion brands with engaging Instagram campaigns that raise awareness and create donations, and create opportunities to innovate strategies for cause marketing.
5 Featured, 42 Examples:
275,345 Total Clicks
Date Range:
Mar 15 — Sep 15
Trending:
Warm
Consumer Insight Topics:
