Digital means enable the participation of remotely located consumers
Implications - A means to increasing accessibility and inclusiveness, virtual reality and live-streaming technology has been illuminated as a tool for engaging consumers around high profile cultural events they are not likely to experience in person. Such applications also serve to align the brand with notions of convenience, adaptability and intuitiveness in the mind of consumers, while organically increasing the reach of localized projects.
Trend Themes
1. Virtual Events - Virtual reality and live-stream technology offer remote accessibility to high profile events, increasing inclusiveness and brand awareness.
2. Immersive Retail Experiences - Brands are seeking to provide consumers with fully interactive and behind-the-scenes retail experiences, using technologies like virtual reality headsets.
3. Virtual Participation - Cultural events around the world are using technology to open up parties and celebrations to huge international audiences, regardless of geographical location.
Industry Implications
1. Retail - Brands can use immersive retail experiences to fully engage with customers, increasing brand loyalty and differentiation in a crowded marketplace.
2. Technology - The integration of virtual and augmented reality technologies into everyday experiences is creating new possibilities for learning, entertainment, and consumer engagement.
3. Education - Virtual reality field trips and other immersive learning experiences have the potential to transform the classroom and offer students opportunities to explore places and ideas otherwise inaccessible.
5 Featured, 44 Examples:
178,821 Total Clicks
Date Range:
Apr 15 — Apr 16
Trending:
Warm
Consumer Insight Topics:
