Bloomingdales' Branding Celebrates the New Whitney Museum Opening
Jana Pijak — July 21, 2015 — Marketing
References: www1.bloomingdales & fashiontimes
In celebration of the New Whitney Museum grand opening, Bloomingdale's has launched a series of art-focused store windows along with signature shopping bags that are also inspired by the art institution. The New Whitney Museum is set to open in New York's Meatpacking District this Friday and is one of the city most anticipated gallery spaces in recent years.
Depicting the structure's varying construction stages, Bloomingdale's flagship store windows are each accented with large photographs that are captured by Marco Anelli. Each image is paired with complimenting clothing pairings and features props like concrete blocks and other building materials.
Targeting a demographic of art fans and native New Yorkers, this branding effort by Bloomingdale's doesn't stop at shop windows but also includes signature bags that are adorned with iconic art pieces from the likes of Andy Warhol and Roy Lichtenstein.
Depicting the structure's varying construction stages, Bloomingdale's flagship store windows are each accented with large photographs that are captured by Marco Anelli. Each image is paired with complimenting clothing pairings and features props like concrete blocks and other building materials.
Targeting a demographic of art fans and native New Yorkers, this branding effort by Bloomingdale's doesn't stop at shop windows but also includes signature bags that are adorned with iconic art pieces from the likes of Andy Warhol and Roy Lichtenstein.
Trend Themes
1. Art-focused Store Windows - Creating art-focused store windows can engage customers and create a unique shopping experience.
2. Signature Shopping Bags - Designing signature shopping bags inspired by iconic art pieces can enhance brand recognition and appeal to art enthusiasts.
3. Branding as Art Collaboration - Collaborating with art institutions to create branded installations and products can generate excitement and drive foot traffic for both parties.
Industry Implications
1. Retail - Retailers can leverage art-inspired branding to stand out in a competitive market and attract art-loving customers.
2. Fashion - Fashion brands can partner with art institutions to create limited edition products incorporating iconic art pieces, catering to the niche market of art and fashion enthusiasts.
3. Tourism - Art-focused branding can attract tourists who are interested in visiting gallery spaces and experiencing unique retail environments.
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