Hotels seek to please discerning consumers with high fashion amenities
Implications - In a progression that seems targeted at the well-heeled business traveler, innovative room service options that offer convenient fashionable solutions have begun to emerge. Faced with an ever-expanding hostel culture among travelers, hotel brands are tasked with tempting individuals back through luxurious amenities that speak to the discerning consumer's interest in exclusive, curated fashions and remaining culturally attuned.
Workshop Question - What is your relationship with your consumer's personal brand?
Trend Themes
1. Convenience - Innovative room service options that offer convenient fashionable solutions have begun to emerge.
2. Fashion Inclusivity - The use of fashion as a disruptive innovation tool to make luxury fashion more inclusive and accessible to the masses.
3. Personalization - Customized and personalized hospitality experiences are becoming more popular across the luxury hotel industry.
Industry Implications
1. Fashion Industry - Fashion professionals could explore ways to partner with hotels to bring fashion products and services to consumers with more convenience.
2. Hospitality Industry - Hotels could explore ways to personalize and customize amenities, based on their guests' needs and preferences to enhance their customer experience.
3. Luxury Industry - By using fashion and personalization as tools for innovation, businesses could capture a new customer base in the luxury industry market.
5 Featured, 43 Examples:
212,003 Total Clicks
Date Range:
Oct 14 — Sep 15
Trending:
Average
Consumer Insight Topics:
