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Single-Serve Obscurity

One-time products go beyond functionality with uncommon offerings

Implications - Single-serve offerings are breaking patterns with increasingly obscure products. Going well beyond the basics in the food and beverage category reveals a shift away from functionality. Aside from edibles, this touches on niche consumer tastes that are informing the development of superfluous goods.
Workshop Question - How can your brand be more specific in what it offers its consumers, or how it markets its offerings?
Trend Themes
1. Single-serve Obscurity - Single-serve products are shifting away from functionality and catering to niche consumer tastes.
2. Convenience Combos - Combining food and drink in single-serve packages provides a convenient on-the-go option for consumers.
3. Sensory Adventure - Exploring bizarre and unique flavors in food and beverage can create a sensory adventure for consumers.
Industry Implications
1. Food and Beverage - The food and beverage industry is where single-serve products, convenience combos, and sensory adventure are most prevalent.
2. Packaging - Innovative and creative packaging design is important when it comes to standing out in the single-serve market.
3. Hospitality - The hospitality industry can find inspiration in single-serve products and convenience combos for breakfast and on-the-go options.
3.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 54 Examples:
227,179 Total Clicks
Date Range:
Jun 14 — Sep 15
Trending:
Average
Consumer Insight Topics:

Featured Examples

Vino Snack Packs
Vino Snack Packs
These Single-Serve Wine Glasses Come with a Sweet or Salty Snack Inside
Designer Gary Matsch created these single-serve wine glasses that come with a convenient snack inside. Each ready to drink glass of wine contains 187 milliliters of wine and a separately contained... MORE
Pancake Lollipop Makers
Pancake Lollipop Makers
Roky is a Handy Device for Making Pancakes on a Stick
Somehow, food miraculously tastes a whole lot better when it’s on a stick and Roky is a baking tool that turns a simple breakfast staple in flapjack form to pancakes on a stick. The... MORE
Individual Lobster Packets
Individual Lobster Packets
This P.E.I Lobster Package Boasts Sustainability and Eco Responsibility
Creative agency ‘mousegraphics’ designed the P.E.I lobster packages using wholesome themes that draw from Canada’s roots. As the P.E.I lobster is an iconic Canadian seafood, the... MORE
Breakfast Cereal Pops
Breakfast Cereal Pops
These Homemade Popsicles are Ideal for On-the-Go Morning Meals
If you find that mornings are a struggle, these homemade breakfast cereal pops are an ideal way to ensure kids receive a nutritious breakfast even if you’re in a hurry to head out the door.... MORE
Eel-Flavored Sodas
Eel-Flavored Sodas
Kimura Inryou's 'Unagi Cola' Boasts a Unique Drink Flavor
From avocado salad Cheetos to vegetable-flavored Häagen-Dazs ice cream, the people of Japan love experimenting with unusual flavors—fortunately, a new and unique drink flavor from Kimura Inryou... MORE
play_circle_filledBraille Drink Labels
Braille Drink Labels
These Soft Drink Cans and Bottles are Printed with Braille
Coca-Cola has added a new line of cans and bottles printed in braille. Following its 2014 campaign ‘Share a Coke,’ names were displayed on each can and bottle. The new campaign allows... MORE

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