One-time products go beyond functionality with uncommon offerings
Implications - Single-serve offerings are breaking patterns with increasingly obscure products. Going well beyond the basics in the food and beverage category reveals a shift away from functionality. Aside from edibles, this touches on niche consumer tastes that are informing the development of superfluous goods.
Workshop Question - How can your brand be more specific in what it offers its consumers, or how it markets its offerings?
Trend Themes
1. Single-serve Obscurity - Single-serve products are shifting away from functionality and catering to niche consumer tastes.
2. Convenience Combos - Combining food and drink in single-serve packages provides a convenient on-the-go option for consumers.
3. Sensory Adventure - Exploring bizarre and unique flavors in food and beverage can create a sensory adventure for consumers.
Industry Implications
1. Food and Beverage - The food and beverage industry is where single-serve products, convenience combos, and sensory adventure are most prevalent.
2. Packaging - Innovative and creative packaging design is important when it comes to standing out in the single-serve market.
3. Hospitality - The hospitality industry can find inspiration in single-serve products and convenience combos for breakfast and on-the-go options.
