Waiting is transformed when consumers are given game-driven incentives
Implications - Innovative gaming apps serve to revolutionize services for which individuals must wait by injecting the experience with a gamified element often linked to real-time rewards such as line-skipping. Whether through augmented technology or addictive flash games, such activities provide consumers with the chance to win an upgrade while adding value to what might otherwise be an unpleasant experience.
Workshop Question - What is a way you can spark consumer engagement by injecting fun into the mundane?
Trend Themes
1. Gamification of Waiting - Applying game elements to traditionally unpleasant experiences for creating engagement and adding value.
2. Incentivization - Using incentives to encourage desired behavior, such as decreasing rush hour congestion or adopting healthier habits.
3. Healthcare Innovation - Introducing digital tools and games for decreasing anxiety and discomfort related to healthcare and offering relevant information and education to patients.
Industry Implications
1. Food and Beverage Industry - Opportunities for innovation by applying gamified elements. Luring new customers and expanding customer base with unique and rewarding experiences.
2. Transportation Industry - Opportunities for offering incentives to users to decrease rush-hour congestion or help riders with a better travel experience.
3. Healthcare Industry - Opportunities for digital innovation to introduce more personalized and engaging experiences that alleviate patient anxieties.
