Consumers are faced with new convenience-focused models for floral purchases
Implications - Taking note of the peer-to-peer economy, mobile florists seek to provide a modern solution for sending flowers that is centered around connecting flower farmers with urban consumers. Often incorporating convenience-focused text or app-based ordering features, such innovative concepts promise to reinvent an outdated floral delivery system that passes on much of the costs to consumers.
Workshop Question - Technology is typically used for convenience, but how can you use technology to delight your customer?
Trend Themes
1. Peer-to-peer Flower Delivery - Mobile florists are using peer-to-peer economy models to provide faster and cheaper flower delivery services.
2. Innovative Delivery Methods - Flower delivery businesses are innovating through the use of bike and truck delivery methods to decrease delivery times and reduce waste.
3. Mobile Flower Delivery Services - Mobile apps are being used to connect consumers with local florists and enable next-day flower deliveries across the US.
Industry Implications
1. Logistics and Delivery Services - Innovative bike and truck delivery methods are disrupting the traditional floral delivery market, presenting opportunities for new logistics and delivery services.
2. Peer-to-peer Economy - The peer-to-peer economy model used by some mobile florists is presenting opportunities for new startups to create peer-to-peer delivery services.
3. Mobile App Development - Mobile apps are transforming the way consumers interact with florists and order flowers, creating opportunities for businesses specializing in mobile app development.
