The Jeep Snapchat Campaign Encourages User-Generated Content
Rebecca Byers — April 10, 2016 — Autos
References: adweek
This innovative Jeep Snapchat campaign is the first launched on the platform by the brand. Launching their first official Snapchat account in April 2016, the Jeep brand began by engaging fans around user-generated vehicle photos, as well as sponsored filters to commemorate '4x4 Day.'
The choice to launch Jeep's Snapchat presence around the Jeep-centric holiday makes sense, given the passionate group of brand fans that already exists. The four-day campaign celebrating '4x4 Day' features 16 user-generated images of personalized Jeep vehicles posted to the brand's Snapchat story. The brand's followers are asked to screenshot their favorite of the 16 Jeeps and send it to the brand account.
The Jeep Snapchat campaign includes the extension of branded geofilters at 2,000 Fiat-Chrysler dealerships across the United States until April 27.
The choice to launch Jeep's Snapchat presence around the Jeep-centric holiday makes sense, given the passionate group of brand fans that already exists. The four-day campaign celebrating '4x4 Day' features 16 user-generated images of personalized Jeep vehicles posted to the brand's Snapchat story. The brand's followers are asked to screenshot their favorite of the 16 Jeeps and send it to the brand account.
The Jeep Snapchat campaign includes the extension of branded geofilters at 2,000 Fiat-Chrysler dealerships across the United States until April 27.
Trend Themes
1. User-generated Campaigns - Brands across industries can follow Jeep's example, and leverage the power of user-generated content to effectively engage with their audience on social media.
2. Branded Geofilters - As more brands experiment with Snapchat, branded geofilters can be an effective way to create a buzz around new products or services.
3. Holiday-focused Social Media Campaigns - Brands can leverage holidays and other popular events to create social media campaigns and connect with their audience on a more personal level.
Industry Implications
1. Automotive - Automotive brands can take inspiration from Jeep's Snapchat campaign to create innovative and engaging social media content.
2. Retail - Retail brands can leverage user-generated content and branded geofilters on platforms such as Snapchat to build a strong social media presence and drive sales.
3. Hospitality - Hotels and restaurants can use holiday-focused social media campaigns to promote their services and engage with their audience in a fun and creative way.
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