The New Pantene Ad Features NFL Players and Their Daughters
Katherine Pendrill — February 4, 2016 — Marketing
References: bustle
To celebrate the Super Bowl, a new Pantene ad explores the relationship between NFL players and their daughters. While it may be hard to imagine what football players do in their off time, this ad shows that these men are just like any other dads.
The new Pantene ad is part of the Strong and Beautiful campaign, which celebrates strong and confident women. In the commercial, NFL players Benjamin Watson, DeAngelo Williams and Jason Witten can be seen styling their daughter's hair. The men do everything from pigtails to braids to the delight of their adorable offspring.
While the ad itself is certainly entertaining, the commercial also demonstrates that quality time spent with fathers is important in raising the confidence of young women.
The new Pantene ad is part of the Strong and Beautiful campaign, which celebrates strong and confident women. In the commercial, NFL players Benjamin Watson, DeAngelo Williams and Jason Witten can be seen styling their daughter's hair. The men do everything from pigtails to braids to the delight of their adorable offspring.
While the ad itself is certainly entertaining, the commercial also demonstrates that quality time spent with fathers is important in raising the confidence of young women.
Trend Themes
1. Celebrity-child Campaigns - Brands can create ad campaigns that feature celebrities spending time with their children, highlighting the parent-child bond and promoting family values.
2. Gender Stereotype-breaking Ads - Ad campaigns that break gender stereotypes by featuring activities or interests that are traditionally associated with one gender being performed by the opposite gender can disrupt the market and bring in a wider audience.
3. Celebrity-driven Commercials - Celebrity-driven ads can help brands to reach a broader, more diverse audience, as well as help to humanize the celebrity by showcasing their relationship with family members or loved ones.
Industry Implications
1. Beauty & Personal Care - Beauty and personal care brands can create campaigns that relate to family values and promote strong relationships between fathers and daughters, which can help to humanize their products and increase loyalty among consumers.
2. Sports - Sports teams and players can partner with brands to create ads that show the softer, family-oriented side of athletes, helping to build deeper emotional connections with fans and promoting diversity in the sports industry.
3. Entertainment & Media - Entertainment and media companies can create content that highlights the bond between celebrities and their family members, helping to build a more personal connection between the star and their fans, and promoting diverse representations in media and advertising.
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