The 'New Kind of Me' Campaign from Tim Horton's Celebrates Camp Day
Jana Pijak — October 22, 2015 — Social Good
References: timhortons & newswire
Canadian coffee retailer Tim Hortons raised over $12 million for its Camp Day initiative this year -- a program that sends underprivileged kids to camp while giving them an experience they won't forget. In addition to fun outdoor activities, Camp Day is known for its self esteem-building exercises that teach participants about teamwork while promoting leadership skills early on.
The latest Camp Day campaign is titled 'New Kind of Me' and is a candid look at the positive effects the Tim Horton's Children's Foundation has had on young kids. Whether recounting their favorite camp activity or telling stories of inspiring connections with counselors and mentors, this commercial's stars are kids of different ages whose life will forever be changed by this charitable experience.
The latest Camp Day campaign is titled 'New Kind of Me' and is a candid look at the positive effects the Tim Horton's Children's Foundation has had on young kids. Whether recounting their favorite camp activity or telling stories of inspiring connections with counselors and mentors, this commercial's stars are kids of different ages whose life will forever be changed by this charitable experience.
Trend Themes
1. Camp Day Initiatives - Creating immersive experiences that promote team building and leadership skills for underprivileged kids.
2. Charitable Fundraising Campaigns - Empowering businesses to contribute to society and make a significant impact on underprivileged youth.
3. Positive Impact Storytelling - Using the power of storytelling to promote social causes and highlight the impact of charitable initiatives.
Industry Implications
1. Hospitality - Hotels and resorts can introduce similar programs to offer underprivileged youth a chance to experience fun outdoor activities and develop valuable skills.
2. Food and Beverage - Food companies can launch charitable campaigns similar to Camp Day to raise money for underprivileged youth and offer immersive experiences that promote self-esteem and teamwork.
3. Marketing and Advertising - Marketing agencies can help businesses showcase the impact of their charitable initiatives through powerful storytelling and authentic testimonials from beneficiaries.
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