This Burberry Christmas Tree Will Adorn the Lobby of Claridge's London
Charlotte Joyce Kidd — October 27, 2015 — Art & Design
This year's Claridge's Christmas decor will include a gorgeously ornamented Burberry Christmas tree.
For the past six years, Claridge's has picked a high fashion designer to create the Christmas time decor of its London hotel lobby, and this year, it has selected Burberry designer and CEO Christopher Bailey to do the honors. The Burberry Christmas tree will be decorated in over 100 metallic silver and gold umbrellas, a tribute to Burberry's tradition of creating elegant and iconic rain wear.
The Burberry Christmas tree's lights will respond to motion sensors, so that it lights up whenever a guest walks by. In addition, Claridge's bellboys will have "a touch of Burberry" added to their uniforms during the holiday season, and will be available to help guests with all of their Christmas shopping needs.
For the past six years, Claridge's has picked a high fashion designer to create the Christmas time decor of its London hotel lobby, and this year, it has selected Burberry designer and CEO Christopher Bailey to do the honors. The Burberry Christmas tree will be decorated in over 100 metallic silver and gold umbrellas, a tribute to Burberry's tradition of creating elegant and iconic rain wear.
The Burberry Christmas tree's lights will respond to motion sensors, so that it lights up whenever a guest walks by. In addition, Claridge's bellboys will have "a touch of Burberry" added to their uniforms during the holiday season, and will be available to help guests with all of their Christmas shopping needs.
Trend Themes
1. Fashion-inspired Holiday Decor - Hotels and other commercial spaces can collaborate with high fashion designers to create unique holiday decor that captures the essence of their brand.
2. Interactive Holiday Decor - Using motion sensors, lights and other features, holiday decor can be designed and programmed to create an interactive experience for guests and visitors.
3. Personalized Guest Services - By creating customized uniforms and training hotel staff to assist guests with holiday shopping, hotels can provide a superior level of personalized service during the holiday season.
Industry Implications
1. Hospitality Industry - Hotels and other venues can partner with fashion designers and incorporate interactive technology to create unique holiday experiences for their guests.
2. Fashion Industry - Fashion designers can explore partnerships with hotels and other businesses to showcase their products in unique and innovative ways during the holiday season.
3. Retail Industry - Retailers can partner with hotels to provide customized holiday shopping services for guests, creating a seamless shopping experience while on vacation.
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