The Ride App Aims to Increase Ease of Commuting and Carpooling
Laura McQuarrie — April 20, 2015 — Autos
References: ride & businessinsider
As a one of the three co-founders of Uber and the creator of the newly launched Ride app, it's fair to say that Oscar Salazar knows a thing or two about transportation. Ride is a service that's also designed to help people get around, but it puts an emphasis on people who are commuting and carpooling.
The service targets areas where public transportation is lacking and uses a matching system to pair employees with other coworkers who want to collectively cut down costs. Companies can sign up through Ride and have employees opt in to become drivers or passengers. Using an algorithm, Ride suggests the best possible routes to take between work and home to provide maximum efficiency. In order to reimburse a driver's expenses, Ride cashlessly collects $0.12 per mile for each passenger.
The service targets areas where public transportation is lacking and uses a matching system to pair employees with other coworkers who want to collectively cut down costs. Companies can sign up through Ride and have employees opt in to become drivers or passengers. Using an algorithm, Ride suggests the best possible routes to take between work and home to provide maximum efficiency. In order to reimburse a driver's expenses, Ride cashlessly collects $0.12 per mile for each passenger.
Trend Themes
1. Co-worker Carpooling - The Ride app and similar services are tapping into the potential of co-worker carpooling to improve commuting convenience and driving efficiency.
2. Ride-sharing for Commuting - The Ride app is part of a larger trend of ride-sharing apps expanding to offer a more targeted service for commuters.
3. Data-driven Commuting - The algorithm used by Ride and similar apps highlights the potential for data analytics to optimize commuting decisions and improve travel efficiency.
Industry Implications
1. Transportation - The transportation industry has the opportunity to integrate co-worker carpooling services and data-driven optimization into existing business models.
2. Ride-sharing - Ride-sharing companies can expand their services to cater to the specific needs of commuters and integrate with workplace systems to offer more seamless transportation options.
3. Workplace Technology - The Ride app and similar coworker carpooling services highlight the opportunity for workplace technology solutions to optimize transportation and commute-related activities.
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