The Leagas Delaney Copytest App Could Land You a Career
Chalaine Mantha — March 3, 2011 — Tech
References: itunes.apple & ibelieveinadv
The very first global Copytest app has been released by Leagas Delaney from Germany. The creative copytest is a common tool that is used by agencies in Germany to help those applying for their first jobs. The creative copytest was redesigned as an app so that people looking for a job in advertising can be recruited from Facebook. The Copytest app is used to demonstrate the applicants' creativity and talent.
Leagas Delaney explains that the Copytest app "provides a relevant, playful and fully interactive insight into the world of advertising." You can do a number of different things with the app, such as write and insert a headline directly into a press ad, insert a Claim into a TV spot and even record voice-overs to create your own radio spot composition. At the end of the copytest, your work gets sent directly to Leagas Delaney.
Leagas Delaney explains that the Copytest app "provides a relevant, playful and fully interactive insight into the world of advertising." You can do a number of different things with the app, such as write and insert a headline directly into a press ad, insert a Claim into a TV spot and even record voice-overs to create your own radio spot composition. At the end of the copytest, your work gets sent directly to Leagas Delaney.
Trend Themes
1. Global Copytest Apps - The release of the Leagas Delaney Copytest app shows an increasing trend for creating global copytest apps that help recruiters find the best talent from around the world.
2. Interactive Recruitment Apps - The Copytest app is part of a growing trend of more interactive recruitment apps that give potential employees a chance to showcase their talent in a fun and meaningful way.
3. Social Media Recruitment - The Copytest app's integration with Facebook demonstrates the power of social media platforms as a recruitment tool for agencies looking for the best possible candidates.
Industry Implications
1. Advertising - The release of the Copytest app shows a disruptive innovation opportunity for the advertising industry to use technology to streamline the recruitment process and identify top talent quickly and efficiently.
2. Mobile App Development - The success of the Copytest app demonstrates an opportunity for mobile app developers to create similar interactive recruitment apps for other industries and professions.
3. Social Media Marketing - The integration of the Copytest app with Facebook highlights the potential for social media marketing professionals to use social media platforms as a way to attract and recruit top talent for their clients.
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