The Facebook Apps Change the Way People Interact on Smartphones
Meghan Young — October 31, 2014 — Tech
References: facebook & refinery29
The Facebook app has officially turned into Facebook apps. Note the plural. The social network is currently unbundling its smartphone service in order to encourage people to interact with it in a different way. By doing so, Facebook apps are on the verge of taking over socializing on a deeper level.
Part of the Creative Labs initiative, an internal incubator tasked with creating single-serving Facebook apps, it first began with Paper. As people begin to phase out of using Facebook in its original form, it is commendable that the company has come up with a way to still stay relevant. Through Facebook apps, some of which won't even boast Facebook's branding, the company will entice more users.
Part of the Creative Labs initiative, an internal incubator tasked with creating single-serving Facebook apps, it first began with Paper. As people begin to phase out of using Facebook in its original form, it is commendable that the company has come up with a way to still stay relevant. Through Facebook apps, some of which won't even boast Facebook's branding, the company will entice more users.
Trend Themes
1. Unbundling Smartphone Services - Companies are unbundling their smartphone services to encourage users to interact in a different way, creating opportunities for disruptive innovation.
2. Single-serving Apps - The rise of single-serving apps, like those in Facebook's Creative Labs initiative, are changing the way people interact with social networks and offer possibilities for disruptive innovation.
3. Reinventing Socializing - Facebook's unbundled apps are on the verge of taking socializing to a deeper level, opening up room for disruptive innovation in the way people connect and communicate.
Industry Implications
1. Social Media - The social media industry can explore the potential of unbundled apps to revolutionize user experience and engagement, leading to disruptive innovation opportunities.
2. Mobile App Development - The mobile app development industry can capitalize on the trend of single-serving apps and develop innovative solutions that enhance user interactions and experiences.
3. Communication Technology - The communication technology industry can leverage the reinvention of socializing through unbundled apps to create disruptive innovations that redefine how people connect and communicate.
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