This Korean Dairy Company is Bringing Its Yellow Cafe Flagship to Seoul
Katherine Pendrill — May 18, 2016 — Business
References: kpopfighting & insideretail.asia
The popular Korean dairy company 'Binggrae' is opening a new flagship store called the 'Yellow Cafe' in Seoul's Dongdaemun district. Known for its iconic banana-flavored milk, the new concept shop will serve as a tribute to the popular drink.
The Yellow Cafe will be located in the Dongdaemun branch of Hyundai Outlet Store and it will serve as the brand's first cafe-integrated store. To pay tribute to the popular drink, the shop will feature a sunny yellow interior and branded tableware. As far as the menu, the shop will sell a selection of food and drinks made with the brand's banana-flavored milk, including lattes, milkshakes, puddings, ice cream and tarts. Additionally, fans will be able to purchase accessories and souvenirs inspired by Binggrae's iconic drink.
The new concept shop demonstrates how food and beverage brands can use physical retail spaces to give consumers a new way to experience beloved products.
The Yellow Cafe will be located in the Dongdaemun branch of Hyundai Outlet Store and it will serve as the brand's first cafe-integrated store. To pay tribute to the popular drink, the shop will feature a sunny yellow interior and branded tableware. As far as the menu, the shop will sell a selection of food and drinks made with the brand's banana-flavored milk, including lattes, milkshakes, puddings, ice cream and tarts. Additionally, fans will be able to purchase accessories and souvenirs inspired by Binggrae's iconic drink.
The new concept shop demonstrates how food and beverage brands can use physical retail spaces to give consumers a new way to experience beloved products.
Trend Themes
1. Cafe-integrated Stores - The opening of the Yellow Cafe showcases the trend of integrating cafes into retail stores, providing consumers a unique and immersive experience.
2. Flavor-centric Menus - Binggrae's menu offerings, centered around their banana-flavored milk, highlight the trend of creating menus focused on specific flavors, allowing brands to appeal to niche consumer preferences.
3. Branded Merchandise - The availability of accessories and souvenirs inspired by Binggrae's banana-flavored milk demonstrates the trend of food and beverage brands expanding their revenue streams by offering branded merchandise.
Industry Implications
1. Food and Beverage Retail - The Yellow Cafe exemplifies how food and beverage retailers can create integrated cafes to enhance customer experiences and increase foot traffic.
2. Culinary Tourism - The concept of specialty cafes like the Yellow Cafe contributes to the culinary tourism industry by attracting visitors who are interested in unique and iconic food and drink experiences.
3. Licensing and Branding - Binggrae's introduction of branded tableware and accessories reflects the potential for licensing and branding opportunities in the food and beverage industry, enabling companies to extend their reach and connect with fans through merchandise.
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