The YQ by Yoplait Yogurt Focuses on Consumer Feedback
Michael Hemsworth — June 20, 2018 — Lifestyle
The YQ by Yoplait yogurt is a new lineup of products from the brand that acknowledges consumer feedback and preferences for what they want to see in the dairy case at the grocery store. The yogurts each contain a minimum of 15 grams of protein and are made with ultra-filtered milk to ensure optimal purity, while sweetness in each one comes from fruit and cane sugar. The yogurts are each focused on a reduced level of sugar and a balanced flavor to make them suitable for consumers who are seeking out a healthier way to enjoy their favorite products.
The YQ by Yoplait yogurt will be available in late June in the US market and features a modern branding that speaks to Millennial design preferences for simplicity.
The YQ by Yoplait yogurt will be available in late June in the US market and features a modern branding that speaks to Millennial design preferences for simplicity.
Trend Themes
1. Consumer-driven Product Development - The YQ by Yoplait yogurt lineup demonstrates the trend of brands creating products based on consumer feedback and preferences.
2. Protein-focused Food Products - The YQ by Yoplait yogurt highlights the trend of food products that prioritize high protein content to cater to health-conscious consumers.
3. Reduced Sugar Alternatives - The YQ by Yoplait yogurt reflects the trend of introducing low-sugar options to meet the demand for healthier indulgences.
Industry Implications
1. Dairy Products - The YQ by Yoplait yogurt aligns with the trend of innovative dairy products offering healthier options for consumers.
2. Health and Wellness - The YQ by Yoplait yogurt taps into the health-conscious market by providing a protein-rich, low-sugar alternative for consumers.
3. Food and Beverage Packaging - The YQ by Yoplait yogurt's modern branding and design cater to the preference of Millennials, highlighting opportunities for packaging innovations.
5.9
Score
Popularity
Activity
Freshness
