This Sweet Cream Cheese Comes in a Fruity Peach Flavor
Katherine Pendrill — May 18, 2016 — Lifestyle
References: kraftfoodservice & kraftrecipes
Philadelphia recently released a sweet cream cheese that boasts the fruity flavor of peaches. Following the release of other fruit-themed varieties such as black cherry and blueberry, the new flavor adds to the brand's growing range of sweet spreads.
The new peach-flavored cream cheese is made with real peaches and other wholesome ingredients such as farm-fresh milk and cream. The new flavor is designed to give consumers more options when it comes to adding cream cheese to their favorite dishes. In fact, the brand is encouraging consumers to share their innovative snacking combinations by posting photos of unique dishes featuring the iconic cream cheese spread. The winner will be receive a trip to New York City to compete in a snacking challenge, which will determine the ultimate cream cheese combination.
The sweet peach-flavored spread and the accompany social media competition helps Philadelphia grow its customer base by demonstrating how its spread can be used in many different ways.
The new peach-flavored cream cheese is made with real peaches and other wholesome ingredients such as farm-fresh milk and cream. The new flavor is designed to give consumers more options when it comes to adding cream cheese to their favorite dishes. In fact, the brand is encouraging consumers to share their innovative snacking combinations by posting photos of unique dishes featuring the iconic cream cheese spread. The winner will be receive a trip to New York City to compete in a snacking challenge, which will determine the ultimate cream cheese combination.
The sweet peach-flavored spread and the accompany social media competition helps Philadelphia grow its customer base by demonstrating how its spread can be used in many different ways.
Trend Themes
1. Fruit-flavored Dairy Products - Incorporating fruit flavors into dairy products creates a wider range of options for consumers and brings innovation to the dairy industry.
2. Social Media Influenced Product Innovation - Encouraging user-generated content on social media can lead to new product innovations and increased customer engagement.
3. Competitions to Boost Customer Engagement - Competitions and challenges can encourage customers to engage with a brand and generate buzz around new product releases.
Industry Implications
1. Dairy Industry - Incorporating unique flavors and utilizing social media campaigns can help dairy companies create buzz around their products and attract new customers.
2. Food and Beverage Industry - Encouraging customers to share recipes and innovative ways to use products on social media can generate buzz within the food and beverage industry and potentially lead to new product ideas.
3. Marketing and Advertising Industry - Creating campaigns that utilize social media to engage with customers and promote user-generated content can bring new opportunities for innovation in marketing and advertising strategies.
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