This Cafe Was Designed to Reach Out to Locals in the Area
Mishal Omar — October 25, 2016 — Marketing
References: prioritygroup.se & thedieline
This hotel cafe was created in order to reach out to locals in the area who otherwise would not visit.
The Grand Hotel in Stockholm sees a lot of foot traffic from tourists, but unsurprisingly had a limited relationship with the locals in the area for a significant amount of time. When approached about renting a building near it, the hotel took it as an opportunity to reach out to that client-base. In a collaboration with the agency 'Priority,' a relaxing hotel cafe was designed. The cafe's branding is featured in pastel colors that give it an aesthetic that is both playful and sophisticated.
The Grand Hotel's decision to reach out to locals creates a new revenue stream for the business, while fostering a stronger relationship with an unexpected clientele.
The Grand Hotel in Stockholm sees a lot of foot traffic from tourists, but unsurprisingly had a limited relationship with the locals in the area for a significant amount of time. When approached about renting a building near it, the hotel took it as an opportunity to reach out to that client-base. In a collaboration with the agency 'Priority,' a relaxing hotel cafe was designed. The cafe's branding is featured in pastel colors that give it an aesthetic that is both playful and sophisticated.
The Grand Hotel's decision to reach out to locals creates a new revenue stream for the business, while fostering a stronger relationship with an unexpected clientele.
Trend Themes
1. Local Engagement - Creating spaces or initiatives to directly engage with the local community can open up new revenue streams for businesses and strengthen relationships with untapped clientele.
2. Collaborative Partnerships - Collaborating with creative agencies or local organizations can lead to innovative solutions and help businesses expand their reach to new target markets.
3. Branding and Aesthetics - Crafting a playful yet sophisticated brand identity through color schemes and design can attract customers and differentiate businesses in saturated markets.
Industry Implications
1. Hospitality - Hotels and resorts can leverage local engagement strategies to attract not only tourists but also locals, creating additional revenue streams and building stronger customer relationships.
2. Food and Beverage - Creating hotel cafes or restaurant extensions that actively cater to the local community can help restaurants tap into a new customer base and increase revenue.
3. Creative Agencies - Collaborating with hotels or businesses to design and develop engaging spaces or initiatives opens up new opportunities and allows creative agencies to showcase their expertise in brand identity and aesthetics.
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