Rapha's Peace Race Game Celebrates the History of the Competition
Laura McQuarrie — October 28, 2016 — Marketing
References: pages.rapha.cc & wallpaper
The Peace Race was a multi-stage cycling competition that was originally created to help relieve some of the tensions between Central European countries following World War II. While the last event was held in 2006, it still inspires many, including British cycling brand Rapha.
Rapha created a collection of commemorative items inspired by the Peace Race including a jersey, a silk scarf and a board game. The Peace Race board game uses a blue dice and a yellow dice to help players move their riders closer to winning by collecting prizes over the twelve game stages.
The Peace Race board game was developed with help from cycling historian Herbie Sykes and the collectible can be purchased as an add-on to the Peace Race Jersey.
Rapha created a collection of commemorative items inspired by the Peace Race including a jersey, a silk scarf and a board game. The Peace Race board game uses a blue dice and a yellow dice to help players move their riders closer to winning by collecting prizes over the twelve game stages.
The Peace Race board game was developed with help from cycling historian Herbie Sykes and the collectible can be purchased as an add-on to the Peace Race Jersey.
Trend Themes
1. Cyclist-inspired Games - Creating board games inspired by cycling events allows companies to tap into the passion and nostalgia of cycling enthusiasts.
2. Commemorative Merchandise - Developing unique and collectible merchandise related to historic events provides an opportunity to engage fans and create additional revenue streams.
3. Collaborating with Domain Experts - Seeking the knowledge and expertise of industry experts or historians can enhance the authenticity and appeal of products, attracting a niche audience.
Industry Implications
1. Sports and Recreation - The sports and recreation industry can explore creating unique games and merchandise to cater to the interests of cycling enthusiasts.
2. Collectibles - The collectibles industry can leverage historic events to produce limited edition items that cater to the desires of passionate collectors and fans.
3. Apparel and Accessories - The apparel and accessories industry can collaborate with cycling brands to create commemorative items that tap into the nostalgia and loyalty of cycling enthusiasts.
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