The Brand 'Stranger & Stranger' Has Released a Board Game
Mishal Omar — January 12, 2017 — Marketing
References: strangerandstranger & packagingoftheworld
The creative agency Stranger & Stranger has designed a fantasy themed board game that was created to go alongside the liquors that the brand is known for designing.
While it is unclear what the game's design entails, the brand does not fail to offer highly unique and artistic designs for it. The fantasy theme of the board game is highly evident, and it comes in a dark box that contains the game -- along with a set of uniquely crafted eye balls that function as game pieces, a mythological game board, instruction books and prismatic gold dice.
The Stranger & Stranger game was designed to accompany the liquor bottles that the brand designs and its enigmatic theme is described as "lust and death."
While it is unclear what the game's design entails, the brand does not fail to offer highly unique and artistic designs for it. The fantasy theme of the board game is highly evident, and it comes in a dark box that contains the game -- along with a set of uniquely crafted eye balls that function as game pieces, a mythological game board, instruction books and prismatic gold dice.
The Stranger & Stranger game was designed to accompany the liquor bottles that the brand designs and its enigmatic theme is described as "lust and death."
Trend Themes
1. Alcohol-accompanying Board Games - The trend of designing board games that are meant to accompany specific alcoholic beverages offers a unique branding and marketing opportunity for liquor companies.
2. Fantasy Themed Design - The trend of incorporating fantasy themes into product design offers a visually striking and engaging experience for consumers, which could be applied to a wide range of industries beyond just board games and liquor.
3. Mythological Game Board - The trend of using mythological elements in game design offers a new way of engaging players and immersing them in a unique and intriguing universe, which could be applied to other gaming or entertainment industries.
Industry Implications
1. Liquor Industry - Liquor companies could create unique and engaging branding experiences by designing complementary board games that are meant to be enjoyed alongside their products, ultimately driving customer loyalty and sales.
2. Board Game Industry - Designing innovative and visually stunning board games with unique game pieces and themes, such as incorporating alcohol or mythology, creates a fun and memorable game experience for players and opens up new markets beyond traditional board gaming audiences.
3. Entertainment Industry - Incorporating fantasy and mythology themes into movies, TV shows, or amusement park attractions could create a highly engaging and immersive experience for audiences and attract new customers beyond existing fandoms.
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