The Guardians of the Galaxy 2-Themed Monopoly Immerses Players in Both Films
Mary Van Puymbroeck — May 7, 2017 — Marketing
References: usaopoly & whatdropsnow
Fans of the Guardians of the Galaxy franchise and Monopoly are now able to play this new anti-hero board game.
Monopoly is well known for special-edition releases so it is no surprise the brand has teamed up with the creators of Guardians of the Galaxy Vol. 2 to create a limited edition anti-hero board game. Players are able to "recruit characters from both films, collecting bounties and double crossing their opponents while enjoying the classic table top experience of one of America's favorite board games."
The design of the board and classic Monopoly pieces have been updated to fit with the theme of the film but game play remains the same in this special edition anti-hero board game.
Monopoly is well known for special-edition releases so it is no surprise the brand has teamed up with the creators of Guardians of the Galaxy Vol. 2 to create a limited edition anti-hero board game. Players are able to "recruit characters from both films, collecting bounties and double crossing their opponents while enjoying the classic table top experience of one of America's favorite board games."
The design of the board and classic Monopoly pieces have been updated to fit with the theme of the film but game play remains the same in this special edition anti-hero board game.
Trend Themes
1. Limited Edition Board Games - The rise of limited edition board games presents an opportunity for brands to collaborate with popular franchises and create unique gaming experiences.
2. Anti-hero Themed Games - The popularity of anti-hero characters in popular culture opens up a market for board games that allow players to take on the role of these complex and morally ambiguous protagonists.
3. Film and Entertainment Collaborations - Collaborations between board game brands and film franchises offer innovative ways to engage fans and create immersive experiences that combine elements of both mediums.
Industry Implications
1. Board Game Industry - The board game industry can benefit from embracing limited edition releases that appeal to niche fan bases and create excitement around popular franchises.
2. Film Industry - Film studios can explore collaborations with board game brands to expand the reach of their intellectual properties and provide fans with new ways to engage with their favorite films.
3. Pop Culture Merchandising - The market for pop culture merchandise can be expanded by leveraging collaborations between board games and popular franchises, offering fans unique collectibles and gaming experiences.
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