Fleeting nature of fashion has consumers looking for less costly alternatives
Implications - Fashion is fickle; the fact that it is constantly changing means that those who want to look stylish and trendy must invest in new apparel and accessories each season. However, services and alternatives that allow style-savvy consumers to enjoy fashion without having to commit large amounts of cash are on the rise. Ranging from rentable couture and apparel-swapping sites to monthly clothing subscriptions, these alternatives provide budget fashionistas with a way to look on-trend and consistently obtain new outfits without having to break the bank.
Trend Themes
1. Rentable Fashion and Couture - Fashion consumers are seeking low-cost alternatives to keeping up with trends, such as through renting couture for special occasions or subscribing to rentable clothing services.
2. Sustainable Fashion and Clothing Trading - The fashion industry is shifting towards sustainable practices, with companies like Closet Swap encouraging clothing trading and reducing disposable fashion.
3. Pop-up Shopping Experiences - Pop-up shops and interactive shopping pods like the Nike+ Fuelstations provide customers with unique and interactive shopping experiences, creating buzz and excitement around brands.
Industry Implications
1. Fashion and Apparel - The fashion and apparel industry is being disrupted by concepts such as rentable couture and sustainable fashion trading.
2. Retail and E-commerce - Pop-up shops and interactive shopping pods are changing the way retail businesses think about engaging with customers.
3. Luxury Goods and Services - Luxury brands are finding innovative ways to reach broader audiences with initiatives like rentable designer collections and unique pop-up experiences.
7 Featured, 62 Examples:
3,493,543 Total Clicks
Date Range:
Dec 11 — Sep 12
Trending:
Warm
Consumer Insight Topics:
