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50 Augmented Reality Marketing Ideas

From Strippable Catalogs to Real-Life Board Games

— January 23, 2012 — Tech
For marketers hoping to gain ground over their competitors, it often comes down to consumer engagement, and augmented reality marketing campaigns are one of the best ways to achieve it. Augmented reality provides an interactive experience like no other, letting the consumer become completely immersed in a digital experience and subsequently encouraging positive brand association.

Many brands, from small businesses to global corporations, are trying out augmented reality marketing initiatives as a way to supplement more traditional marketing methods. Brands like Nike, Cadbury and Volkswagen have all embarked on engaging, interactive AR campaigns that not only capture attention but also keep customers engaged.

As the world becomes increasingly digital-focused, having augmented reality as part of a marketing initiative will become more of a necessity than a supplementary option. Take a look through this collection of augmented reality marketing tactics to get an idea of how this special technology is redefining today's marketing landscape.
6.8
Score
Popularity
Activity
Freshness
50
Augmented Reality Easter Apps
Augmented Reality Easter Apps
The Junaio AR Browser for iPhone Reveals Mysterious Sightings
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49
Customized Candy Messages
Customized Candy Messages
Lacta App Lets You Personalize Chocolate Bars With Augmented Reality
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48
Augmented Reality Product Promos
Augmented Reality Product Promos
GE Lighting Uses Emerging Tech to Spotlight Portfolio
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47
Global Augmented Reality Art
Global Augmented Reality Art
The Sander Veenhof ‘Biggar' Reaches All Nations Simulaten
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46
Visceral Online Runways
Visceral Online Runways
The World's First Augmented Reality Fashion Show Debuts On the Internet
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45
Augmented Reality Food Apps
Augmented Reality Food Apps
Tag Candy Lets Users Taste Fireworks and Airplanes
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44
Augmented Reality GPS Apps
Augmented Reality GPS Apps
Wikitude Drive Displays Live Video of where you're Going
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43
Pop Icon-Appearing Apps
Pop Icon-Appearing Apps
The GoldRun App Lets You Take Pictures with Virtual Smurfs
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42
Augmented Reality Alien Apps
Augmented Reality Alien Apps
AR Invaders Lets You Defend Your Town From an Alien Invasion
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41
Augmented Reality Holiday Apps
Augmented Reality Holiday Apps
Zappar Magical Advent Calendar Has Animation Instead of Treats
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40
Animated Energy Drinks
Animated Energy Drinks
Lucozade Energy Uses Augmented Reality & UK's Top Musicians on New Campaign
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39
Augmented Reality Crystallization
Augmented Reality Crystallization
Swarovski ‘Let It Sparkle' Campaign Hits Rodeo Drive
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38
Candy Packaging Games
Candy Packaging Games
Cadbury 'Quaksmack' is a Deliciously Fun Augmented Reality Game
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37
Augmented Reality Carvertisements
Augmented Reality Carvertisements
The 2011 Scion tC Game is as Real as it Gets
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36
Heads-Up Holograms
Heads-Up Holograms
True3D, a Virtual Interface System, Wins Munich's Top Navigation Prize
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35
Hidden Story Apps
Hidden Story Apps
Tagwhat App Unveils the Concealed Narrative Everywhere You Go
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34
Augmented Helipads
Augmented Helipads
Doritos Creates Humongous Augmented Reality Pad
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33
Monster Busting Phone Apps
Monster Busting Phone Apps
The Vodafone Buffer Busters Turns Your City into a Video Game
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32
Augmented Reality Clothing
Augmented Reality Clothing
AR-Tees Let You Watch TV on Your Shirt
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31
Augmented Reality Driving Apps
Augmented Reality Driving Apps
The Imaginyze App Helps You Drive Safer
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30
Pub-Finding Apps
Pub-Finding Apps
Bulmers Cider Augmented Reality iPhone App Locates Your Next Brew
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29
Augmented Reality Auto Showrooms
Augmented Reality Auto Showrooms
Volkswagen Singapore Promotes Cars With Interactive Newspaper App
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28
Augmented Reality Books
Augmented Reality Books
Dorling Kindersley Launches Kid's Publications with High-Tech Features
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27
Augmented Reality Scavenger Hunts
Augmented Reality Scavenger Hunts
REI 'Find Out NYC' App Rewards Prizes for Customer Interaction
<
26
Real-Life Board Games
Real-Life Board Games
Foursquaropoly Aims to Unleash 'Monopoly' on Your Life
<
25
Webcam-Ready Valentines
Webcam-Ready Valentines
Hallmark Introduces Augmented Reality Greeting Cards
<
24
Augmented Reality Coupon Apps
Augmented Reality Coupon Apps
Valpak Deals App Finds Nearby Discounts With Location Finder
<
23
Augmented Jewelry Applications
Augmented Jewelry Applications
The De Beers 'My Forevermark Fitting' is a Digital Diamond Trial
<
22
Interactive Selfvertising
Interactive Selfvertising
The JWT Augmented Reality Business Card Enhances Client Experience
<
21
Augmented Reality Watch Apps
Augmented Reality Watch Apps
The Nuevo Watches App Lets You Try it Before You Buy It
<
20
Time-Traveling Tourism
Time-Traveling Tourism
iTacitus' Augmented Reality Turns Phones Into Time Machines
<
19
Brew Finder Apps
Brew Finder Apps
The Stella Artois 'Le Bar Guide' App Leads You to Your Favorite Beer
<
18
Augmented Reality Swimsuits
Augmented Reality Swimsuits
The ImediaC Swimsuit App Lets You Try Before You Buy
<
17
Crowdsourced Candy Bar Flavors
Crowdsourced Candy Bar Flavors
Kit Kat 'Choose a Chunky Champion' Asks You to Pick a Favorite
<
16
Virtual Interior Design
Virtual Interior Design
The iPhone Snapshop App Lets You Try Before You Buy
<
15
Poster Food Orders
Poster Food Orders
Domino's Pizza Ordering App Lets People Get Pies From Their Phones
<
14
Augmented Reality Business Cards
Augmented Reality Business Cards
James Alliban's Tech-Savvy Self-Promotion is Awesome
<
13
Strippable Catalogs
Strippable Catalogs
Moosejaw X-Ray App Lets You See What's Really Under the Model's Cl
<
12
Augmented Reality iPhone Weapons
Augmented Reality iPhone Weapons
You Will Have a Blast With this Trigger-Happy App Gun
<
11
Animated Coffee Apps
Animated Coffee Apps
The Starbucks Cup Magic App Brings Your Holiday Mocha to Life
<
10
Interior Organization Apps
Interior Organization Apps
The Easy Feng Shui iPhone App Brings Order to Your Temple
<
9
Augmented Reality Driving Apps
Augmented Reality Driving Apps
The Volkswagen Norway App Guides You Your Way
<
8
Virtual Makeup Mirrors
Virtual Makeup Mirrors
Shiseido Makeup Mirror Lets You Try on Cosmetics With Augmented Reality
<
7
Violent Interactive Billboards
Violent Interactive Billboards
An Augmented Reality Billboard for Raising Awareness
<
6
Augmented Reality Changerooms
Augmented Reality Changerooms
TOPSHOP Kinect Allows the Users to Try Clothes On Sans Change Rooms
<
5
Augmented Reality Television Apps
Augmented Reality Television Apps
The Metamirror Takes TV to the Next Level
<
4
Augmented Reality Jewelry Counters
Augmented Reality Jewelry Counters
Virtually Try On the Tacori 18k925 Collection
<
3
Interactive Fitting Rooms
Interactive Fitting Rooms
Try on Any Pair of Shoes with the Converse Sampler iPhone App
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2
Augmented Reality Sneakers
Augmented Reality Sneakers
Adidas Originals AR Game Pack Kicks Have AR Codes on the Tongue
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1
Augmented Reality Retailers
Augmented Reality Retailers
Airwalk Invisible Store can Only be Seen Through Smartphones
<