Heineken's 'Like for Balloon' Friend Finding Tactic Lifts Of
Josh Mears — January 23, 2012 — Lifestyle
It seems that companies everywhere are racing to supercharge their Klout score by acquiring virtual friends, and similarly, Heineken floats away with its "Like for balloon" viral campaign. The idea very straightforward, for every like they receive on the Brazilian Facebook page, they will fill another balloon in their offices.
This YouTube creation is completely interactive, and allows followers the opportunity to have their message read aloud on YouTube. In one day, the beer brand's Brazilian subscription page was flooded with thousands of beer and balloon lovers. The campaign is an effort for Heineken to cut into Brahma’s market segment, which currently holds the majority of the Brazilian beer's market share. Like for balloon is another inventive way in which Heineken continues to expand its creative content and reach out to a wider, more loyal following.
This YouTube creation is completely interactive, and allows followers the opportunity to have their message read aloud on YouTube. In one day, the beer brand's Brazilian subscription page was flooded with thousands of beer and balloon lovers. The campaign is an effort for Heineken to cut into Brahma’s market segment, which currently holds the majority of the Brazilian beer's market share. Like for balloon is another inventive way in which Heineken continues to expand its creative content and reach out to a wider, more loyal following.
Trend Themes
1. Viral Campaigns - Opportunity for companies to engage with consumers and boost brand recognition through interactive and shareable online campaigns.
2. Interactive Marketing - Potential for brands to interact with their audience in creative and engaging ways, using platforms like social media and YouTube.
3. Competitive Market Strategies - Disruptive innovation opportunity for companies to gain market share by introducing unique and captivating marketing tactics to target their competitors' audience.
Industry Implications
1. Beverage Industry - Innovative marketing approaches like interactive inflatables could help beverage brands differentiate themselves and attract more customers.
2. Social Media Marketing - Opportunity for social media marketing agencies to assist brands in developing and executing viral campaigns that increase engagement and brand loyalty.
3. Competitor Analysis Services - Businesses can utilize competitor analysis services to identify opportunities in their competitors' marketing strategies and develop disruptive marketing tactics to outperform them.
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