The Louis Vuitton 'Spot the Difference' Video Playfully Entices
Alexandra Serrano — August 26, 2012 — Art & Design
References: selfridges & freshnessmag
The Louis Vuitton 'Spot the Difference' film pairs the design house's now iconic collaboration with Yayoi Kusama with a playful film game.
Paired with British department store Selfridges, the campaign video was made to celebrate the launch of the pop-up Louis Vuitton Kusama Concept Store store in their London location. The video is a fresh approach to promotion as it truly captures the playfulness of the dotted collaboration with a gaming concept.
With an ominous voice reading a poem by Yayoi Kusama herself entitled 'Love Forever,' the two spot-the-difference videos have a very quirky feel. The films showcase the polka-dotted garments and luggage creations sported by fashion blogger Bip Ling. With a rotating view of the scene, Louis Vuitton challenges the viewer to spot five differences in the two films.
Paired with British department store Selfridges, the campaign video was made to celebrate the launch of the pop-up Louis Vuitton Kusama Concept Store store in their London location. The video is a fresh approach to promotion as it truly captures the playfulness of the dotted collaboration with a gaming concept.
With an ominous voice reading a poem by Yayoi Kusama herself entitled 'Love Forever,' the two spot-the-difference videos have a very quirky feel. The films showcase the polka-dotted garments and luggage creations sported by fashion blogger Bip Ling. With a rotating view of the scene, Louis Vuitton challenges the viewer to spot five differences in the two films.
Trend Themes
1. Gaming Fashion Films - Integrating gaming elements into fashion films can create a more interactive and engaging promotional experience for customers.
2. Collaborative Marketing Campaigns - Partnering with other brands or retailers can generate buzz and excitement around a product or concept, as seen in the Louis Vuitton and Selfridges collaboration.
3. Interactive Advertising - Using interactive elements in advertising, such as spot-the-difference games, can effectively capture and maintain consumer attention.
Industry Implications
1. Fashion Retail - Fashion retailers can explore incorporating gamification techniques into their promotional videos to enhance customer engagement.
2. Luxury Goods - Luxury brands can leverage collaboration with other high-end retailers to create exclusive and unique marketing campaigns that appeal to their target audience.
3. Advertising and Marketing - Advertising agencies can develop interactive and captivating campaigns by integrating gaming elements, increasing brand visibility and customer interaction.
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