The Yayoi Kusama Design Plasters Louis Vuitton on 57th Street
Vivian Lau — July 19, 2012 — Fashion
References: therealdeal & fastcodesign
Yayoi Kusama is known for her fascination with the polka dot and her latest army of spots has infiltrated NYC.
Covering three stories on the outer facade of Louis Vuitton on 57th street, her signature design pattern is displayed for all of 5th avenue to see. An expressionless mannequin can be found in the window, stone-cold, complete with a red wig. This display nods towards the opening of Louis Vuitton pop-up stores that feature its polka dot-branded products. She is famous for using her signature design in several other exhibits, like the light display in 'Fireflies on the Water' and 'Infinity Dots Mirrored Room.'
This bold black and white display can be ogled at by the public, but strategically pre-empts her 'Retrospective' exhibit at the Whitney museum, which is on view until September 30th.
Covering three stories on the outer facade of Louis Vuitton on 57th street, her signature design pattern is displayed for all of 5th avenue to see. An expressionless mannequin can be found in the window, stone-cold, complete with a red wig. This display nods towards the opening of Louis Vuitton pop-up stores that feature its polka dot-branded products. She is famous for using her signature design in several other exhibits, like the light display in 'Fireflies on the Water' and 'Infinity Dots Mirrored Room.'
This bold black and white display can be ogled at by the public, but strategically pre-empts her 'Retrospective' exhibit at the Whitney museum, which is on view until September 30th.
Trend Themes
1. Polka Dot Fashion - Designers can leverage the popularity of polka dots, as seen in Yayoi Kusama's Louis Vuitton installation, to create new and innovative fashion lines.
2. Pop-up Stores - The success of Louis Vuitton's polka dot-branded pop-up stores, as hinted at in Yayoi Kusama's display, highlights the potential for other companies to experiment with temporary retail locations.
3. Large-scale Art Installations - Artists and businesses can collaborate on large-scale public art installations, like Yayoi Kusama's polka dot display on the Louis Vuitton building, to draw attention to their brand or message.
Industry Implications
1. Fashion - The polka dot trend showcased in Yayoi Kusama's Louis Vuitton installation can inspire new clothing lines and innovative fashion marketing campaigns.
2. Retail - Companies can use the success of Louis Vuitton's polka dot-branded pop-up stores, as hinted at in Yayoi Kusama's display, to experiment with temporary retail locations and unique shopping experiences.
3. Art - Artists and businesses can collaborate on large-scale public art installations, like Yayoi Kusama's polka dot display on the Louis Vuitton building, to promote creativity and draw attention to their brand or message.
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