Weather-predicting apps ensure consumers always know climate conditions
Implications - It's a fact: Americans love checking the weather. According to a study by the Online Publishing Association, 47 percent of smartphone users check the weather using their smartphones on a regular basis. This activity surpasses others such as getting news updates (29 percent) and watching videos (31 percent). Thus, by providing convenience and a more comprehensive weather forecast than traditional methods, weather applications are among those apps that are definitely here to stay.
Trend Themes
1. Miniature Weather Stations - Trend toward device monitoring and tracking personal climate data at a precision level
2. UI/UX Design - User experience remains central to weather apps development
3. Personalization - Advancement in sensing and actuation technologies are making personalized weather statements likely in future
Industry Implications
1. Mobile Technology - With rising smartphone use, weather apps remain critical in future
2. Indoor Air Quality - Incorporating IAQ monitoring in miniature weather stations could offer a new product line
3. Big Data Analytics - Incorporating historical weather data analytics with current meteorology data offers interesting opportunities for business professionals
