Closet Swap Encourages People to Share Their Wardrobes
Katherinev123 — December 3, 2011 — Eco
References: closetswap & psfk
Most of us probably have more than a few items in our closets that we'd like to toss, but Closet Swap, a new project launched by UK's Channel 4 Education and Inensu, encourages you to swap your unwanted wardrobe pieces with your Facebook friends.
The Closet Swap project is both a site and an app, and to use it, you just have to sign into the app using your Facebook account information and upload pics of your clothes, which get added to a "virtual closet." After you invite your online friends to upload their goods, you can start trading your clothes. The whole point of the project is to encourage people to swap, not shop, which will help everyone involved save money and reduce disposable fashion.
In addition to the trading application, Closet Swap also provides information on local vintage stores and markets, as well as an online magazine that offers articles on sustainable fashion.
The Closet Swap project is both a site and an app, and to use it, you just have to sign into the app using your Facebook account information and upload pics of your clothes, which get added to a "virtual closet." After you invite your online friends to upload their goods, you can start trading your clothes. The whole point of the project is to encourage people to swap, not shop, which will help everyone involved save money and reduce disposable fashion.
In addition to the trading application, Closet Swap also provides information on local vintage stores and markets, as well as an online magazine that offers articles on sustainable fashion.
Trend Themes
1. Fashion-trading - Opportunity for fashion companies to develop online platforms that facilitate clothes swapping and encourage sustainable fashion practices.
2. Virtual Closet - Potential for app developers to create virtual closets that allow users to upload and showcase their wardrobe items for trading purposes.
3. Sustainable Fashion - Growing trend in the fashion industry to promote eco-friendly practices, emphasizing the need for clothing recycling and reduction of disposable fashion.
Industry Implications
1. Fashion - Fashion brands can explore incorporating clothing trading platforms as part of their business models to attract environmentally conscious consumers.
2. App Development - Opportunity for app developers to create innovative virtual closet applications that facilitate clothes swapping and encourage sustainable fashion practices.
3. Online Retail - Online retail platforms can expand their services to include clothes swapping functionalities, providing users with a sustainable alternative to traditional shopping.
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