Rent Frock Repeat Lets You Wear High Fashion for a Fraction of the Price
Souzan Michael — September 23, 2011 — Business
References: rentfrockrepeat
Let's be honest, it's hard to flip through a magazine or watch a runway show and not lust after gorgeous evening gowns, but the prices of the couture gowns found in the fashion capitals of the world are not exactly in most people's budgets, which is where Rent Frock Repeat comes in.
Founders Lisa Delorme and Kristy Wieber started the company so that women could enjoy the luxury of wearing a designer gown to an event and not have to worry about spending two month's rent on it. Rent Frock Repeat boasts an incredible selection of designers, including Badgley Mischka, Tracy Reese and Pink Tartan. For instance, you can rent a Badgley Mischka cocktail dress (yes, please) for $80. It's retail price? $495.
Browsing the site is as simple as can be. You can narrow down selections by size, color and designer, and Rent Frock Repeat will send it right to you, along with a return envelope to make sending it back a breeze.
With convenient companies like Rent Frock Repeat, you may find yourself searching for events to attend just to take advantage of this great find.
Founders Lisa Delorme and Kristy Wieber started the company so that women could enjoy the luxury of wearing a designer gown to an event and not have to worry about spending two month's rent on it. Rent Frock Repeat boasts an incredible selection of designers, including Badgley Mischka, Tracy Reese and Pink Tartan. For instance, you can rent a Badgley Mischka cocktail dress (yes, please) for $80. It's retail price? $495.
Browsing the site is as simple as can be. You can narrow down selections by size, color and designer, and Rent Frock Repeat will send it right to you, along with a return envelope to make sending it back a breeze.
With convenient companies like Rent Frock Repeat, you may find yourself searching for events to attend just to take advantage of this great find.
Trend Themes
1. Designer Dress Rental - Opportunity for disruptive innovation in the fashion industry by providing a cost-effective way for consumers to wear high-end designer gowns.
2. Fashion Subscription Services - Disruptive innovation opportunity lies in creating subscription-based services that offer a rotating selection of designer clothes for a monthly fee.
3. Renting Luxury Accessories - Opportunity for disruptive innovation in the accessories market by offering high-end accessories for rent, allowing consumers to constantly update their style without the high cost.
Industry Implications
1. Fashion Rental - Disruptive innovation opportunity in the fashion rental industry by providing a platform for consumers to rent designer clothes and accessories for special events.
2. E-commerce - Opportunity for disruptive innovation in the e-commerce industry through the development of online platforms that connect customers with fashion rental services.
3. Sustainable Fashion - Disruptive innovation opportunity in the sustainable fashion industry by promoting the renting and sharing of high-end designer clothing, reducing waste and environmental impact.
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