The ING Express Mobile Coffee Bar is an Eye-Catching Modular Establishment
Katherinev123 — October 25, 2011 — Lifestyle
References: store-age.nl & retaildesignblog.net
Adding to the increasing number of pop-up establishments around the world is the ING Express mobile coffee bar in Amsterdam. Created by Storeage, a retail design agency in Amsterdamn, the ING Express mobile coffee bar functions as a cafe and an office and has been designed to be used at festivals, concerts and other events across the Netherlands.
Not surprisingly, the design of this pop-up cafe is modular, allowing for easy deconstruction, transport and set up. It also has an attention-grabbing design, with its bright orange hue (ING's corporate color) and giant lion logo on one side. According to the Retail Design Blog, the ING Express mobile coffee bar also features LED lights, a rotating bar and stackable wooden stools. In addition, the entire pop-up cafe can be turned into a lemonade stand or a sandwich bar if need be.
Pop-ups having been receiving a lot of attention from brands lately, and this vibrant pop-up cafe from ING Express is just another to add to the growing list.
Not surprisingly, the design of this pop-up cafe is modular, allowing for easy deconstruction, transport and set up. It also has an attention-grabbing design, with its bright orange hue (ING's corporate color) and giant lion logo on one side. According to the Retail Design Blog, the ING Express mobile coffee bar also features LED lights, a rotating bar and stackable wooden stools. In addition, the entire pop-up cafe can be turned into a lemonade stand or a sandwich bar if need be.
Pop-ups having been receiving a lot of attention from brands lately, and this vibrant pop-up cafe from ING Express is just another to add to the growing list.
Trend Themes
1. Pop-up Culture - The increasing popularity of pop-up establishments creates opportunities for brands to engage with consumers in unique and temporary spaces.
2. Modular Design - The use of modular design allows for easy transportation and set up of pop-up cafes, enabling brands to quickly create immersive experiences at various events.
3. Transformative Functionality - Pop-up cafes with the ability to transform into different food and beverage concepts offer flexibility and innovation for brands looking to cater to different audiences.
Industry Implications
1. Retail Design - The retail design industry can leverage modular design and transformable functionality to create captivating and easily deployable pop-up cafes and stores.
2. Hospitality - The hospitality industry can incorporate pop-up culture to showcase unique culinary experiences and engage with customers in unconventional locations.
3. Event Planning - Event planning professionals can collaborate with brands to create memorable pop-up cafe experiences at festivals, concerts, and other events, offering attendees a unique refreshment option.
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