Diptyque Created an Upscale Air Freshener for Cars
Laura McQuarrie — August 25, 2017 — Autos
References: diptyqueparis & luxurylaunches
As one of the top beauty brands in Paris and a cult fragrance brand, Diptyque is now venturing into new territory by creating an air freshener for cars.
In the fall, the brand will be launching the Un Air De Diptyque, which takes the form of a high-end, design-focused luxury diffuser for cars. The automotive diffuser boasts an opulent black and gold design and may be affixed to a car's air vent system. With cold diffusion, the freshener system will releases one of six signature fragrances like Ambre, Roses, Fleur, 34 and Baies, which are scents that will be familiar to fans of the brand's candles and personal care product range.
The $60 high-end diffusers for cars will soon be available for individual purchase.
In the fall, the brand will be launching the Un Air De Diptyque, which takes the form of a high-end, design-focused luxury diffuser for cars. The automotive diffuser boasts an opulent black and gold design and may be affixed to a car's air vent system. With cold diffusion, the freshener system will releases one of six signature fragrances like Ambre, Roses, Fleur, 34 and Baies, which are scents that will be familiar to fans of the brand's candles and personal care product range.
The $60 high-end diffusers for cars will soon be available for individual purchase.
Trend Themes
1. Luxury Car Accessories - The creation of high-end air fresheners for cars signals a trend towards luxury accessories specifically designed for the automotive industry.
2. Branded Cross-category Expansion - Diptyque's venture into air fresheners for cars demonstrates a trend where established brands expand into new product categories to reach a wider consumer base.
3. Personalized Fragrance Experiences - The use of signature scents in the automotive diffusers reflects a trend in providing customizable fragrance experiences for consumers.
Industry Implications
1. Automotive Accessories - The introduction of high-end air fresheners for cars creates an opportunity for the automotive accessories industry to capitalize on luxury market demand.
2. Beauty and Fragrance - Diptyque's expansion into the automotive sector opens up possibilities for the beauty and fragrance industry to explore new product offerings and distribution channels.
3. Interior Design - The design-focused luxury diffuser for cars presents an opportunity for the interior design industry to collaborate and create innovative, aesthetically pleasing car accessories.
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