Twitter Fragrance by Craftr is Elegant and Customizable
Meghan Young — June 5, 2014 — Autos
References: craftr.co.kr & yankodesign
The interior of a car may need the help of air fresheners as a quick fix, yet sometimes they end up doing more harm than good; enter the Twitter Fragrance. Instead of subjecting oneself to an ugly hanging paper ornament that more often than not emits a scent that is only a touch better than what was going on before, people now have a more classy alternative.
The Twitter Fragrance involves a simple metal diffuser that is finished with a fine leather strap. It works with traditional scented oils that must be sprayed into its perforations. By physically adding the oil oneself, people are in control of the scent. Since Twitter Fragrance is so good-looking, it can be used virtually anywhere including the home, office and everywhere in between.
The Twitter Fragrance involves a simple metal diffuser that is finished with a fine leather strap. It works with traditional scented oils that must be sprayed into its perforations. By physically adding the oil oneself, people are in control of the scent. Since Twitter Fragrance is so good-looking, it can be used virtually anywhere including the home, office and everywhere in between.
Trend Themes
1. Customizable Air Fresheners - The trend towards customizable air fresheners opens up room for innovation in the personalized air care industry.
2. Luxury Car Accessories - As more consumers are willing to splurge on luxury car accessories, there is an opportunity for disruption in the high-end auto accessory industry.
3. Alternative Car Scenting Methods - The popularity of the Twitter Fragrance highlights a shift towards alternative car air freshener products, creating opportunities for innovation in the car care industry.
Industry Implications
1. Automotive Accessories - The automotive accessories industry has room for disruptive innovation through the creation of unique and customizable air fresheners like the Twitter Fragrance.
2. Home Fragrance - As consumers seek to bring the luxury and elegance of the Twitter Fragrance into their homes, there is an opportunity for innovation in the home fragrance industry.
3. Marketing and Promotional Products - Businesses can offer unique branded air fresheners, like the Twitter Fragrance, as promotional products, creating a new market for promotional items.
2.1
Score
Popularity
Activity
Freshness
