RetaW Created a Pool-Inspired Car Air Freshener
Megan Facciuolo — April 8, 2014 — Autos
References: retaw-tokyo & slamxhype
This car air freshener does not give-off your typical "pine" scent; it is inspired by a pool. The fragrance specialists have teamed up with Japanese clothing store 'POOL Aoyama' just in time for the opening of its store. The pool concept store sells numerous products with an aquatic aspect.
This particular "pool product" is definitely not one you have seen before. The freshener features an underwater image of an Olympic size pool with two of the POOL Aoyama Swimming Club logos on top of the picture.
There is no official information about the scent, but here's hoping it smells like the neighborhood chlorine-filled pool and brings back memories of your childhood swimming lessons.
This particular "pool product" is definitely not one you have seen before. The freshener features an underwater image of an Olympic size pool with two of the POOL Aoyama Swimming Club logos on top of the picture.
There is no official information about the scent, but here's hoping it smells like the neighborhood chlorine-filled pool and brings back memories of your childhood swimming lessons.
Trend Themes
1. Pool-inspired Air Fresheners - Opportunity for manufacturers to create unique and nostalgic scents that evoke childhood memories.
2. Collaboration with Clothing Stores - Possibility for fragrance specialists to partner with fashion retailers to create custom scents that enhance brand experiences.
3. Aquatic-themed Products - Potential for the development of a variety of products that incorporate water-inspired designs and scents.
Industry Implications
1. Automotive - Innovative air fresheners can provide automotive companies with a unique selling point and enhance the overall driving experience.
2. Fragrance - Collaborations with clothing stores open up new opportunities for fragrance companies to expand their customer base and create exclusive scents.
3. Retail - The popularity of aquatic-themed products presents a chance for retailers to offer unique and visually appealing merchandise to attract customers.
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