The Paloma Secret Air Freshener for the Car is Unobtrusive
Laura McQuarrie — August 4, 2017 — Autos
References: la-paloma.hu & packagingoftheworld
With Paloma Secret, La Paloma is introducing a new type of air freshener for the car that can be discreetly tucked away out of sight.
While there are many automotive air fresheners on the market, the majority of them are designed to be suspended from mirrors, clipped onto vents or plugged into dashboard outlets. Although these devices have the potential to improve the interior atmosphere of a vehicle, consumers are forced to deal with designs that they may find to be eyesores.
True to its name, Paloma Secret becomes "invisible" when it is tucked under the seat of the car. As La Paloma notes, the scent lasts for weeks continuously once installed. Some of the scents that are offered as part of the automotive fragrance collection include Lilac Garden, New Car and Bubble Gum.
While there are many automotive air fresheners on the market, the majority of them are designed to be suspended from mirrors, clipped onto vents or plugged into dashboard outlets. Although these devices have the potential to improve the interior atmosphere of a vehicle, consumers are forced to deal with designs that they may find to be eyesores.
True to its name, Paloma Secret becomes "invisible" when it is tucked under the seat of the car. As La Paloma notes, the scent lasts for weeks continuously once installed. Some of the scents that are offered as part of the automotive fragrance collection include Lilac Garden, New Car and Bubble Gum.
Trend Themes
1. Discreet Air Fresheners - There is potential for companies to create more discreet air fresheners that can be hidden out of sight.
2. Long-lasting Fragrances - There is a market for car air fresheners that offer long-lasting scents lasting weeks.
3. Personalized Scents - There is potential for companies to create air fresheners with a wider variety of scents that can be customized to individuals' preferences.
Industry Implications
1. Automotive - There is an opportunity for innovation and growth in the automotive air freshener industry.
2. Home Fragrance - The technology and perfume industry seen in air fresheners could be used in personalized home fragrance products as well.
3. Consumer Goods - Manufacturing a wider variety of air fresheners with better technology can catch the attention of consumers looking for unique and innovative air fresheners.
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