The ZIFFER Air Fresheners are Positioned as Collectibles
Michael Hemsworth — May 19, 2017 — Marketing
References: vorticeestudio & packagingoftheworld
A surefire way to create intrigue into a product is to create an entire lineup that puts a focus on being collectible, which is exactly what's at play with the ZIFFER Air Fresheners. Designed by the Vórtice Estudio creative agency for Kuidex, the air freshener branding is vibrantly styled with a royal blue coloring and accented with pops of scent descriptors and numbers.
The numbers that are utilized in the ZIFFER Air Fresheners branding pertain to where that particular scent is within the collection with seven scents in total. This creates a certain level of intrigue into how many product options there might be and the different kinds of scents that are in the mix. This could help to entice consumers to take a closer look to find their favorite fragrance or even collect them all.
The numbers that are utilized in the ZIFFER Air Fresheners branding pertain to where that particular scent is within the collection with seven scents in total. This creates a certain level of intrigue into how many product options there might be and the different kinds of scents that are in the mix. This could help to entice consumers to take a closer look to find their favorite fragrance or even collect them all.
Trend Themes
1. Collectible Air Fresheners - Creating collectible lineups for products can increase consumer interest and entice them to buy the complete set.
2. Numerical Branding - Using numbers as part of the branding can create intrigue and highlight the different variations available to the consumer.
3. Scented Products - Creating unique scents or scent combinations can make a product stand out and appeal to consumers with diverse preferences.
Industry Implications
1. Home Decor - Companies in this industry can explore creating scented products or collectible items to appeal to consumers.
2. Personal Care - Businesses creating personal care products, such as perfumes or body sprays, can experiment with unique scent combinations and packaging to differentiate their offerings.
3. Novelty Goods - This industry can explore the potential of creating unique, collectible products that appeal to a broad range of consumers with varying interests and preferences.
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