The Basic Right's Simple Men's Clothing Staples Look to the Past
Riley von Niessen — May 8, 2016 — Fashion
References: basicrights & coolhunting
Basic Right's is a brand of simple men's clothing staples created by musician Freddie Cowan and fashion designer Brianna Lance. Cowan's style revolves around a kind of careless nonchalance that epitomizes masculine confidence.
Referring to its line as a "zoned-in idea of perfect essentials," Basic Right's features the classic white t-shirt consumers are constantly seeking, crew necks, structured button-ups and suave denim jackets. With a clear vintage inspiration and an attention to detail and quality, this simple men's clothing brand has a certain personality that makes its product especially desirable. Exhausted with the current men's fashion choices, Cowan describes the brand as, "A more modern form of masculinity, moving past brands that dress up men like hunters or miners." Basic Right's goal is to bring top grade staples to men at an affordable price.
Referring to its line as a "zoned-in idea of perfect essentials," Basic Right's features the classic white t-shirt consumers are constantly seeking, crew necks, structured button-ups and suave denim jackets. With a clear vintage inspiration and an attention to detail and quality, this simple men's clothing brand has a certain personality that makes its product especially desirable. Exhausted with the current men's fashion choices, Cowan describes the brand as, "A more modern form of masculinity, moving past brands that dress up men like hunters or miners." Basic Right's goal is to bring top grade staples to men at an affordable price.
Trend Themes
1. Vintage-inspired Men's Clothing - There is a growing demand for vintage-inspired clothing as consumers seek unique and authentic fashion pieces.
2. Modern Masculinity - Brands that offer clothing that moves past traditional masculinity norms are disrupting the market and providing a new perspective on what it means to be a man in today's society.
3. Sustainable Fashion - Consumers are showing an increased interest in brands that prioritize sustainable and ethical production methods, providing an opportunity for sustainable clothing brands to disrupt the fashion industry.
Industry Implications
1. Fashion - Fashion brands that offer vintage-inspired and sustainable clothing have the opportunity to disrupt the market and appeal to eco-conscious consumers and those looking for unique fashion pieces.
2. Retail - Retailers who prioritize sustainable and ethical fashion brands can tap into the growing demand for eco-friendly and socially responsible products.
3. Music - Musicians and celebrities who venture into the fashion industry can disrupt the market and attract a loyal following with unique clothing lines that reflect their personal style.
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