Drake Commissioned a Pair of OVO-Branded 24k Gold Air Jordans to be Designed
Riley von Niessen — July 19, 2016 — Fashion
References: torontosun & hypebeast
Matthew Senna is an artist most celebrated by his bronze sneaker renditions and is also a recent designer for Drake -- who commissioned Senna to create a pair of solid gold Air Jordan 10s that come complete with the rapper's OVO label.
The resulting shoes are accurate down to the tag on the tongue's interior, with Senna taking the time to mold the 24 karat sneakers with a keen eye to every detail.
Drake posted a picture of the gold Air Jordan 10s on his Instagram along with a caption that states "Solid Gold OVO 10's @jumpman23 #SennaMade #TheseWeigh100Pounds." The custom design is said to be one of kind and speaks to both to the rapper's extravagant lifestyle and the longevity of the OVO brand.
The resulting shoes are accurate down to the tag on the tongue's interior, with Senna taking the time to mold the 24 karat sneakers with a keen eye to every detail.
Drake posted a picture of the gold Air Jordan 10s on his Instagram along with a caption that states "Solid Gold OVO 10's @jumpman23 #SennaMade #TheseWeigh100Pounds." The custom design is said to be one of kind and speaks to both to the rapper's extravagant lifestyle and the longevity of the OVO brand.
Trend Themes
1. Custom Luxury Sneakers - The trend of commissioning custom luxury sneakers, such as solid gold Air Jordan 10s, is growing, offering opportunities for artists and designers to create unique and extravagant footwear.
2. Celebrity Collaboration - The trend of celebrities collaborating with artists and designers to create customized products, like Drake commissioning Matthew Senna for his OVO-branded gold sneakers, is gaining popularity, opening up possibilities for unique and exclusive collaborations.
3. Extravagant Fashion Accessories - There is a trend towards extravagant fashion accessories, such as solid gold sneakers, which presents opportunities for luxury brands and designers to create high-end, statement-making products.
Industry Implications
1. Art and Design - The art and design industry can capitalize on the trend of creating custom luxury sneakers, like solid gold Air Jordan 10s, by offering unique and artistic design services for high-end footwear.
2. Fashion and Luxury - The fashion and luxury industry has the opportunity to tap into the trend of creating extravagant fashion accessories, such as solid gold sneakers, by producing limited edition, high-end footwear and accessories that cater to the desires of luxury consumers.
3. Celebrity Branding - The celebrity branding industry can take advantage of the trend of celebrity collaborations to create exclusive and unique products, like OVO-branded gold sneakers, that appeal to fans and capitalize on the popularity of celebrity culture.
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