This New Supreme Series Was Made with Aquascutum's Creative Input
Riley von Niessen — October 11, 2016 — Fashion
References: supremenewyork & hypebeast
This new Supreme series that was done in collaboration with Aquascutum, a luxury clothing manufacturer that's based in England, stands out starkly from much of the streetwear label's other offerings.
This is due not only to its ditching of the iconic red box logo that it's largely known for, but also the classic menswear cuts that it makes use of. Instead of statement branding and graphic prints, the new Supreme series is marked by neutral colorways and dapper styles -- such as long collared trench coats, fishing-inspired vests, patterned scarves, button-ups and more. The streetwear label's branding is supplied on the backs on many of the pieces, where it's written in lettering that blends into the rest of the fabric.
This is due not only to its ditching of the iconic red box logo that it's largely known for, but also the classic menswear cuts that it makes use of. Instead of statement branding and graphic prints, the new Supreme series is marked by neutral colorways and dapper styles -- such as long collared trench coats, fishing-inspired vests, patterned scarves, button-ups and more. The streetwear label's branding is supplied on the backs on many of the pieces, where it's written in lettering that blends into the rest of the fabric.
Trend Themes
1. Collaborative Streetwear - Collaborations are disrupting the traditional streetwear model and opening up opportunities for luxury and mainstream brands to partner.
2. Luxury Streetwear - Traditional luxury clothing manufacturers are branching out into streetwear, offering new collaborations and style options for consumers.
3. Subtle Branding - Consumers are turning away from bold, graphic branding and opting for more subtle branding options, creating opportunities for fashion brands to adapt their marketing strategies.
Industry Implications
1. Fashion Industry - The fashion industry is being disrupted by collaborative efforts between traditional luxury clothing manufacturers and streetwear labels.
2. Apparel Industry - Traditional apparel manufacturers are adapting to changes in consumer preferences for subtle branding and unique collaborations.
3. Marketing Industry - Changes in consumer preferences are disrupting marketing strategies for fashion industry brands, requiring them to adapt their branding and messaging.
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